Strategic Self-Marketing and Personal Branding
- 4.4
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Course Summary
This course teaches you how to market yourself effectively, whether you want to land a job, promote your business, or build your personal brand. You'll learn how to identify your unique selling points, create a compelling brand message, and leverage social media to reach your target audience.Key Learning Points
- Learn how to identify your unique selling points and create a compelling brand message
- Discover strategies for leveraging social media to reach your target audience
- Get tips on how to build your personal brand and stand out in a competitive job market
Related Topics for further study
Learning Outcomes
- Develop a clear understanding of your unique selling points
- Create a powerful personal brand message that resonates with your target audience
- Leverage social media to effectively market yourself and your brand
Prerequisites or good to have knowledge before taking this course
- Basic familiarity with social media platforms
- Willingness to put in the effort to create and promote your personal brand
Course Difficulty Level
BeginnerCourse Format
- Self-paced online course
- Video lectures and exercises
- Quizzes and assignments
Similar Courses
- Personal Branding for Creative Professionals
- Marketing in a Digital World
Related Education Paths
Notable People in This Field
- Gary Vaynerchuk
- Seth Godin
Related Books
Description
In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to:
Outline
- Marketing and Branding The Skilled Self
- Welcome to Strategic Self-Marketing and Personal Branding: How career branding works
- Career Branding: An interview with Roz Rufer
- The Skilled Self as a Product
- CDL Self-coaching tools (pdf attached)
- Using the Showcaser exercise (pdf attached)
- Marketing the Skilled Self
- The Skilled Self as a Service
- The Skilled Self as a Brand
- CDL Career Brand Equity Builder (documents attached)
- CDL Using the Career Brand Equity Builder Exercise
- Editing your public profile on LinkedIn
- How this course works
- Optional reading
- Course developers and contributors
- Reuse of content
- Week 1 Practice quiz 1
- Week 1 Practice quiz 2
- What have we learned in Week 1?
- Self-Marketing Strategies and Tactics
- Introduction to Week 2
- Positioning strategies
- Distribution strategies
- Contact strategies
- Public relations strategies
- Advertising strategies
- Exercise: Your self-marketing plan
- Leadership skills: An interview with Darryl Leggieri
- Decision making skills: An interview with Darryl Leggieri
- What have we learned in Week 2?
- Week 2 Practice quiz 1
- Week 2 Practice quiz 2
- What have we learned in Week 2?
- Personal Branding Strategies and Tactics
- Introduction to Week 3
- The importance of reflection
- Human brand
- Personal branding
- Brand management and impression management
- Trait affective presence
- Interview as performance
- Exercise: Your exclamation point - Personal branding 101 (pdf attached)
- What have we learned in Week 3?
- What does literature say about personal branding?
- Week 3 Practice quiz 1
- Week 3 Practice quiz 2
- What have we learned in Week 3?
- Course Review
- What we have learned in this course
- End-of-the-course survey
- What have we learned in the course?
Summary of User Reviews
Discover how to market yourself effectively with Coursera's Self-Marketing course. Students highly recommend this course for its comprehensive content and practical strategies. One key aspect that users found useful was the emphasis on personal branding and networking.Pros from User Reviews
- Comprehensive content
- Practical strategies
- Emphasis on personal branding and networking
Cons from User Reviews
- Some content may be repetitive
- Lack of personalized feedback
- Not suitable for advanced marketers
Dr. Valeri Chukhlomin
4.4 Raiting
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