Search result for Marketing metrics course Online Courses & Certifications
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Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
by Goldman Sachs 10,000 Women , Edward David , Anne Donnellon , Michael Fetters , Geetha Krishnan , Mori Taheripour , Sarah Underwood- 4.6
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Approx. 4 hours to complete
This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. This course will support you to develop your marketing strategy and build your brand as your business grows. Identify appropriate metrics to measure brand, marketing and sales effectiveness....
The Marketing Plan
by Ramon Diaz-Bernardo- 4.6
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Approx. 17 hours to complete
In this course you will learn how to produce arguably the most important marketing tool for any business. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....
The Business of Social
by Randy Hlavac- 4.7
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Approx. 6 hours to complete
In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...
Business Metrics for Data-Driven Companies
by Daniel Egger , Jana Schaich Borg- 4.6
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Approx. 8 hours to complete
You will be able to recognize the most critical business metrics and distinguish them from mere data. Course Overview Introducing Business Metrics Metrics Help Us Ask the Right Questions Distinguishing Revenue, Profitability, and Risk Metrics Distinguishing Traditional and Dynamic Metrics Revenue Metrics – Traditional Enterprise Sales Funnel Web Marketing - Metrics Web Marketing - AdWord Metrics...
Digital Media and Marketing Strategies
by Mike Yao- 4.5
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Approx. 20 hours to complete
Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM....
Measure and Optimize Social Media Marketing Campaigns
by Anke AudenaertTop Instructor- 4.9
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Approx. 8 hours to complete
This course provides you with the skills to optimize your social media marketing efforts. This course will be followed by the Facebook Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Facebook Social Media Marketing Professional Certificate....
The Most Complete Product Marketing Course
by Nagi Salloum- 4.3
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6 hours on-demand video
We teach you everything top growth hackers know: Success Metrics & Analytics, User Acquisition, Activation and Retention Join 5,500+ students who already enrolled in the #1 Product Marketing Course in Silicon Valley! We have created this course for people who want to work in marketing or growth departments for tech companies with mobile apps....
$11.99
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Engagement & Nurture Marketing Strategies
by Randy Hlavac- 4.8
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Approx. 9 hours to complete
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. Engagement Marketing Social Strategy Social Marketing Toolkits...
Marketing Analytics
by Rajkumar Venkatesan- 4.7
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Approx. 16 hours to complete
You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time How to measure customer lifetime value and use that information to evaluate strategic marketing alternatives...
Account Based Marketing (ABM) Course
by Sheshank Anand- 3.2
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2.5 hours on-demand video
This course starts with the basic fundamentals of Account Based Marketing and then takes a deep dive into the ABM Maturity Model where we discuss about Sales and Marketing Alignment in ABM, Selection of Target Accounts in ABM, Marketing Programs in ABM, Measurement, Metrics , Reporting in ABM, Tech Stack in ABM, Scaling of ABM etc....
$11.99
