Search result for Marketing and advertising certification Online Courses & Certifications
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Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
by Eda Sayin- 4.7
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Approx. 11 hours to complete
Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. How Advertising Works – AIDA and Hierarchy of Effects Models...
Facebook Social Media Marketing Capstone
by Anke AudenaertTop Instructor- 4.7
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Approx. 6 hours to complete
In addition, you will sign up for and take the Facebook Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Facebook. After successfully completing your project and passing the Facebook exam, you will receive your Coursera certificate of completion for the Facebook Social Media Marketing Professional Certificate Program....
Measure and Optimize Social Media Marketing Campaigns
by Anke AudenaertTop Instructor- 4.9
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Approx. 8 hours to complete
Learn to evaluate and interpret the results of your advertising campaigns. This course will be followed by the Facebook Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Facebook Social Media Marketing Professional Certificate....
Introduction to the Digital Advertising Landscape
by Chris J. Vargo , Harsha Gangadharbatla- 4.5
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Approx. 14 hours to complete
6) Process of Search Advertising and Some Key Terms 7) Advantages and Disadvantages of Search Advertising What is search advertising and how does it work? Banner and Video Advertising 9) Advantages and Disadvantages of Video Advertising 10) Banner Advertising and Rich Media 13) Advantages and Disadvantages of Social Media Advertising 17) Advantages and Disadvantages of Mobile Advertising...
Digital Media and Marketing Principles
by Mike Yao- 4.4
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Approx. 20 hours to complete
The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices....
Marketing Mix Fundamentals
by Maria Teresa Aranzabal , Fernando Cortiñas- 4.6
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Approx. 9 hours to complete
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service....
Digital Media and Marketing Strategies
by Mike Yao- 4.5
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Approx. 20 hours to complete
Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. - Adopt a holistic and integrated approach to digital marketing planning Online and Video Marketing 8 CRM and Marketing Automation...
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Content, Advertising & Social IMC
by Randy Hlavac- 4.7
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Approx. 8 hours to complete
In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. In addition, you will learn the secrets to advertising on Facebook and other social sites. * Steffi Decker (Junior Partner, Chong and Koster) Importance of Content in Social Marketing...
Fundamentals of Social Media Advertising
by Daniel Kob- 4.9
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Approx. 9 hours to complete
Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. • Build foundational understanding for data, data-based advertising and privacy protection Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Getting Started with Advertising on Facebook and Instagram...
Search Engine Marketing (SEM) from an ex-Googler
by Amitabh Verma- 3.9
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5 hours on-demand video
Learn Online Advertising (SEM) through hands on approach learned from working at Google and managing million $ accounts. The course teaches you Search Engine Marketing, and especially, how to use Google AdWords to meet your marketing objectives. The program will also prepare you for the Google Certification exams and help you get Google AdWords certified....
$11.99
