Search result for Marketing Online Courses & Certifications
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The Olympic Games and the Media
by Emilio Fernández Peña- 4.7
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Approx. 11 hours to complete
This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. Before we start....
Marketing Strategy for Entrepreneurs
by Henrik Blomgren- 4.4
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Approx. 13 hours to complete
You live a hands-on-life, and you intend continuing doing so! That is why I guess you already have checked where the QR-code (the logo) for this course lead to, right? And it is in such kind of setting you prefer hands-on-learning. Things you can do, already today, is something you value....
Managing Uncertainty in Marketing Analytics
by David Schweidel- 4.3
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Approx. 11 hours to complete
Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make....
Marketing analytics: Know your customers
by Ray Welling- 4.7
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Approx. 20 hours to complete
Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value....
Forecasting Models for Marketing Decisions
by David Schweidel- 4.3
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Approx. 12 hours to complete
How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape future behavior. Basics of Forecasting Models Approaches to Forecasting...
International Hospitality & Healthcare Services Marketing
by Sunmee Choi- 4.7
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Approx. 5 hours to complete
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. People who have successfully completed this course will be able to:...
International Entertainment and Sports Marketing
by Dae Ryun Chang- 4.7
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Approx. 11 hours to complete
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i. e. cross-country and cross-industry expansion. People who successfully complete this course will obtain the following outcomes:...
Marketing Management II
by Hayden Noel- 4.8
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Approx. 15 hours to complete
In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. You will be able to:...
Marketing Mix Implementation Capstone
by Ramon Diaz-Bernardo- 4.6
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Approx. 20 hours to complete
After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Your analysis will focus on Tesla Motor's and the launch of their Model X automobile....
Content Strategy for Professionals: Capstone Project
by John Lavine , Candy Lee , Randy Hlavac- 4.7
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Approx. 2 hours to complete
The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact. Capstone Overview and Directions The Content Strategy Capstone Project Overview & Directions...
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