Search result for Marketing Online Courses & Certifications
FollowFilter ![]()
Filter ![]()
Showing 131 courses
By Category ![]()
By Subject![]()
By Language![]()
Get Course Alerts by Email
Market Research and Consumer Behavior
by Shameek Sinha- 4.4
-
![]()
![]()
![]()
![]()
![]()
Approx. 6 hours to complete
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module....
Research Proposal: Initiating Research
by Jim Fong- 4.6
-
![]()
![]()
![]()
![]()
![]()
Approx. 11 hours to complete
Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc. , it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher....
Influencer Marketing Strategy
by Greg Jarboe- 4.5
-
![]()
![]()
![]()
![]()
![]()
Approx. 23 hours to complete
Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication....
Introduction to the Digital Advertising Landscape
by Chris J. Vargo , Harsha Gangadharbatla- 4.5
-
![]()
![]()
![]()
![]()
![]()
Approx. 14 hours to complete
The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage....
Digital Media and Marketing Strategies
by Mike Yao- 4.5
-
![]()
![]()
![]()
![]()
![]()
Approx. 20 hours to complete
The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning...
Optimizing a Website for Google Search
by Rebekah May- 4.7
-
![]()
![]()
![]()
![]()
![]()
Approx. 14 hours to complete
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. Introduction to Optimizing a Website for Google Search...
Marketing Mix Fundamentals
by Maria Teresa Aranzabal , Fernando Cortiñas- 4.6
-
![]()
![]()
![]()
![]()
![]()
Approx. 9 hours to complete
Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service....
Meaningful Marketing Insights
by David Schweidel- 4.2
-
![]()
![]()
![]()
![]()
![]()
Approx. 10 hours to complete
With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly....
Channel Management and Retailing
by Maria Teresa Aranzabal- 4.5
-
![]()
![]()
![]()
![]()
![]()
Approx. 9 hours to complete
Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution Channel Planning and Management: Why are They so Important? Course Trailer Course Introduction...
Quantitative Research
by Susan Berman , Olivier Rubel, PhD- 4.4
-
![]()
![]()
![]()
![]()
![]()
Approx. 17 hours to complete
In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages....
Previous
