Search result for Marketing Online Courses & Certifications
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Content Strategy for Professionals: Managing Content
by Candy Lee , John Lavine , Randy Hlavac- 4.6
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Approx. 6 hours to complete
In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design....
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
by Brian Hallett- 4.7
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Approx. 9 hours to complete
There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. In this course I am offering you a methodology which you can easily put into practice....
Search Advertising
by Chris J. Vargo , Harsha Gangadharbatla- 4.4
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Approx. 10 hours to complete
Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they’re often useful at getting consumers where they want to go....
Engagement & Nurture Marketing Strategies
by Randy Hlavac- 4.8
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Approx. 9 hours to complete
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. Additional MOOC 3 faculty include:...
Intro to International Marketing
by Dae Ryun Chang- 4.7
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Approx. 8 hours to complete
About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. After you successfully complete this course learners will obtain the following outcomes:...
Social Media Advertising
by Chris J. Vargo- 4.6
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Approx. 11 hours to complete
Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e. g. , likes, posts and clicks). Case Study...
Content Strategy for Professionals: Ensuring Your Content's Impact
by Candy Lee , John Lavine , Randy Hlavac- 4.6
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Approx. 5 hours to complete
In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. The last module is pivotal for Content Strategists. Guest lecturers in this course include: -- Zach Wise, Associate Professor, Medill Northwestern...
Content Strategy for Professionals: Expanding Your Content’s Reach
by John Lavine , Candy Lee , Randy Hlavac- 4.5
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Approx. 5 hours to complete
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach....
Strategic Innovation: Managing Innovation Initiatives
by E. Geoffrey Love- 4.7
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Approx. 21 hours to complete
You may have noticed that what is new often behaves differently than what has become accepted over time whether it is in a market, technology, or with people and firms. This course helps you develop a perspective on managing innovation. The first challenge is in regards to how to successfully implement innovation efforts within established firms and alongside established businesses....
The Marketing Plan
by Ramon Diaz-Bernardo- 4.6
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Approx. 17 hours to complete
Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions....
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