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Social Marketing Capstone Project
by Randy Hlavac- 4.9
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Approx. 7 hours to complete
Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. 2016 Capstone Schedule:...
Introduction to Social Media Analytics
by David Schweidel- 4.4
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Approx. 9 hours to complete
Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights....
International Marketing Entry and Execution
by Dae Ryun Chang- 4.7
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Approx. 9 hours to complete
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i....
Survey analysis to Gain Marketing Insights
by David Schweidel- 4.5
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Approx. 5 hours to complete
How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling....
Customer Insights: Quantitative Techniques
by James Lenz- 4
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Approx. 14 hours to complete
This course will highlight the potential of quantitative marketing research for assessing new product opportunities. In addition to focusing on the skills and practices for a successful New Product Development (NPD), the course will illustrate the multi-faceted challenges of NPD using authentic business situations. Learners will hear an in-depth interview with one of the leading U....
International Marketing & Cross Industry Growth Capstone Project
by Dae Ryun Chang- 4.7
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Approx. 11 hours to complete
This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following: 1. Situation Analysis for their chosen company or brand....
Mobile Marketing, Optimization Tactics, and Analytics
by Stephane Muller- 4.6
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Approx. 11 hours to complete
Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. Our learning goals for this course are to:...
Strategies for Converting and Retaining Customers Online
by Stephane Muller- 4.7
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Approx. 11 hours to complete
Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. Our learning goals for this course are to:...
Marketing Analytics Capstone Project
by David Schweidel- 3.8
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Approx. 11 hours to complete
This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem....
The Importance of Listening
by Randy Hlavac- 4.6
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Approx. 9 hours to complete
In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video....
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