Search result for Marketing Online Courses & Certifications
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International B2B (Business to Business) Marketing
by Dae Ryun Chang- 4.6
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Approx. 9 hours to complete
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing....
Branding and Customer Experience
by Michael Thompson- 4.6
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Approx. 11 hours to complete
Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. Converging on a Common Definition for CX...
The Business of Social
by Randy Hlavac- 4.7
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Approx. 6 hours to complete
In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. Additional MOOC 5 faculty include:...
Launch Your Online Business
by Joan Decollibus- 4.8
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Approx. 16 hours to complete
Learners who complete the course will: - gain an understanding of different business models - learn strategies for naming their business - create customer personas - create their brand identity - create their Unique Value Proposition and learn how to make their business stand out from their competitors - know every step needed to build their website including best practices...
Content Strategy for Professionals: Engaging Audiences
by John Lavine , Candy Lee , Randy Hlavac- 4.6
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Approx. 6 hours to complete
In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership....
Facebook Social Media Marketing Capstone
by Anke AudenaertTop Instructor- 4.7
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Approx. 6 hours to complete
In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. By the end of this course, you will be able to:...
Advanced Content and Social Tactics to Optimize SEO
by Eric Enge- 4.5
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Approx. 18 hours to complete
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority. Introduction to Advanced Content and Social Tactics to Optimize SEO...
Marketing Strategy Capstone Project
by Ramon Diaz-Bernardo- 4.6
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Approx. 30 hours to complete
The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. Review each week’s theory and concrete the takeaways with quizzes aimed at reinforcement of the concepts....
Pricing Strategy in Practice
by Jean Manuel Izaret , Ronald T. Wilcox , Thomas Kohler- 4.7
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Approx. 13 hours to complete
In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Retail Market Dynamics Pricing Specialization Overview Three Lenses...
Marketing Management I
by Hayden Noel- 4.8
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Approx. 16 hours to complete
In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value...
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