Search result for Marketing Online Courses & Certifications
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Content, Advertising & Social IMC
by Randy Hlavac- 4.7
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Approx. 8 hours to complete
Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape....
Brand and Product Management
by Luis Rodriguez Baptista- 4.7
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Approx. 14 hours to complete
Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. Launching new products and the challenge of managing their life-cycle....
Native Advertising
by Chris J. Vargo , Harsha Gangadharbatla- 4.5
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Approx. 7 hours to complete
Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers....
Pricing Strategy
by Martin Boehm- 4.6
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Approx. 14 hours to complete
Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Demand Curve and Pricing...
Sport Sponsorship. Let them Play
by Richard Denton- 4.4
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Approx. 9 hours to complete
Are you interested in sport sponsorship? Would you like to understand which actors participate in sport sponsorship? Would you like to know the latest and innovative proposals that are arising in the sport sponsorship world? Are you interested in learning and connecting with sports enthusiasts/students from all around the world? There are no special requirements to take the course....
Customer Insights: New Product Development Orientation
by William Qualls- 4.4
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Approx. 19 hours to complete
This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. MODULE 0: Orientation and Introduction to the Case Study Method Welcome to Customer Insights: Orientation! Case Method Analysis...
Qualitative Research
by Susan Berman- 4.6
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Approx. 15 hours to complete
In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project....
Sales Management
by Anastasii Klimin , Aleksei Trykov- 4.6
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Approx. 22 hours to complete
Learn more about the skills-based elements of selling and the approaches used by successful sales organisations. By taking this Introduction to Sales Management course, you can learn the key skills needed to be effective in sales. Welcome! Welcome Guide Join us Lecture 1. Place of sales management in marketing Place of sales management in marketing....
Market and Competition in Pricing Strategy
by Jean Manuel Izaret , Ronald T. Wilcox , Thomas Kohler- 4.8
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Approx. 12 hours to complete
If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. Understanding the Playing Field...
Strategic Innovation: Building and Sustaining Innovative Organizations
by Raj Echambadi , E. Geoffrey Love- 4.8
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Approx. 20 hours to complete
Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. You will be able to: - Understand key ideas about innovation and product strategy...
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