Course Summary
Learn about the complex marketing concept of the 5 Ps, including product, price, place, promotion, and people. This course will provide you with a comprehensive understanding of marketing strategies and tactics to help you succeed in today's competitive market.Key Learning Points
- Understand the principles of the 5 Ps of marketing and how to apply them to your business
- Learn how to conduct effective market research and analyze customer behavior
- Explore various marketing channels and promotional strategies to reach your target audience
- Develop a marketing plan and budget to drive business growth
Related Topics for further study
Learning Outcomes
- Develop a comprehensive understanding of the 5 Ps of marketing
- Apply marketing strategies and tactics to your business
- Create a marketing plan and budget to drive business growth
Prerequisites or good to have knowledge before taking this course
- Basic understanding of marketing principles
- Access to a computer and internet connection
Course Difficulty Level
IntermediateCourse Format
- Online self-paced course
- Video lectures and quizzes
- Assignments and projects
Similar Courses
- Marketing Analytics
- Digital Marketing
Related Education Paths
Notable People in This Field
- Seth Godin
- Neil Patel
Related Books
Description
Курс «Комплекс маркетинга: 5Р» предполагает изучение основных маркетинговых концепций, принципов, подходов и стратегий, применяемых ведущими компаниями мира в современных условиях.
Outline
- Вступление
- Вступление
- УЧЕБНО-МЕТОДИЧЕСКОЕ ОБЕСПЕЧЕНИЕ КУРСА
- Кейс-1 Концепции маркетинга
- 1-1
- 1-2
- 1-3
- 1-4
- 1-5
- Концепции маркетинга
- Введение в маркетинг
- Кейс-2 Товарная политика
- 2-1
- 2-2
- 2-3
- 2-4
- ТОВАРНАЯ ПОЛИТИКА
- Товарная политика
- КЕЙС-3 СБЫТОВАЯ ПОЛИТИКА
- 3-1
- 3-2
- СБЫТОВАЯ ПОЛИТИКА
- Сбытовая политика
- Кейс-4 Ценовая политика
- 4-1
- 4-2
- ЦЕНОВАЯ ПОЛИТИКА
- Ценовая политика
- Кейс-5 Коммуникационная политика
- 5-1
- 5-2
- 5-3
- 5-4
- 5-5
- Кейс-5 Коммуникационная политика
- Коммуникационная политика
- КЕЙС-6 МАРКЕТИНГ ИЛИ ПРОДАЖИ?
- 6-1
- 6-2
- МАРКЕТИНГ ИЛИ ПРОДАЖИ?
- Управление персоналом
- Финальный тест
Summary of User Reviews
Learn about complex marketing strategies and the 5P's in this comprehensive course on Coursera. Users have rated this course highly, praising its practical approach to marketing. Many found the real-life examples and case studies to be particularly helpful.Key Aspect Users Liked About This Course
Real-life examples and case studiesPros from User Reviews
- Practical approach to marketing
- In-depth coverage of the 5P's
- Expert instructors with industry experience
- Flexible schedule and self-paced learning
- Engaging and interactive course materials
Cons from User Reviews
- May be too basic for experienced marketers
- Lack of hands-on activities or assignments
- Some technical issues with the online platform
- Limited interaction with instructors and other students
- No certificate or accreditation upon completion
Пономарёва Елена Анатольевна
4.7 Raiting
Комплекс маркетинга: 5Р
- 4.7
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Курс «Комплекс маркетинга: 5Р» предполагает изучение основных маркетинговых концепций, принципов, подходов и стратегий, применяемых ведущими компаниями мира в современных условиях. Вступление...
