Brief Introduction
Predictive analytics has proved to be a powerful tool to help businesses analyze data and predict future outcomes and trends. In this course, you’ll learn how to use A/B tests to predict the success of new product roll-outs, calculate the impact of website feature changes, and generate insights for other types business problems. You'll learn this through improving your fluency in Alteryx, a data analytics tool that enables you prepare, blend, and analyze data quickly. This course is ideal for anCourse Summary
Learn the fundamentals of A/B testing, including hypothesis testing and statistical significance, with this Udacity course. Gain hands-on experience by designing and running your own A/B tests.Key Learning Points
- Understand the basics of A/B testing and how to design effective experiments
- Learn statistical concepts such as hypothesis testing and p-values
- Gain practical experience by designing and running your own A/B tests
Related Topics for further study
Learning Outcomes
- Understand the key concepts of A/B testing
- Design and run your own A/B tests
- Analyze and interpret experimental results
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of statistics
- Familiarity with Excel or a similar spreadsheet program
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
Similar Courses
- Data Science Essentials
- Intro to Statistics
- Marketing Analytics
Related Education Paths
Notable People in This Field
- Ronny Kohavi
- Andrew Gelman
Related Books
Description
The A/B Testing course provides students with the foundational knowledge to design and analyze A/B tests to create business insights and support decision making.Requirements
- No programming experience required. Interested in using data to make better business decisions. Alteryx license (provided to Nanodegree students at no cost, compatible with Windows only). See the Technology Requirements for using Udacity.
Knowledge
- Instructor videosLearn by doing exercisesTaught by industry professionals
Outline
- lesson 1 A/B Testing Fundamentals Learn how to select control and treatment units and variables for A/B tests. Select the correct experiment design for an A/B test. lesson 2 Randomized Design Tests Learn how to select the unit of diversion and duration for a randomized test. Select variables for a randomized experiment. Be able to interpret randomized design experiment results. lesson 3 Matched Pair Design Tests Learn how to match control units to treatment units. Determine the duration of the test. Interpret matched pair design experiment results. lesson 4 Matched Pair Practice Go through an end to end example of a matched pair A/B test. Get step by step instruction to set up and analyze the test. Use trends to match target and control units.
Summary of User Reviews
The A/B Testing course on Udacity has received highly positive reviews from users. Many users have praised the course for its practical approach to learning A/B testing.Key Aspect Users Liked About This Course
The course's emphasis on practical application of A/B testingPros from User Reviews
- Great practical examples
- Easy to understand explanations
- Engaging course material
Cons from User Reviews
- Some users found the course too basic
- Not enough focus on statistical analysis
- Some technical issues with the course platform
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