Course Summary
This course explores the role of advertising in modern society and how it impacts business, culture, and communication. Students will learn how to create effective advertising campaigns and analyze the effectiveness of existing ones.Key Learning Points
- Understand the history and evolution of advertising
- Learn how to create effective advertising campaigns
- Analyze the impact of advertising on culture and society
Related Topics for further study
Learning Outcomes
- Develop effective advertising campaigns
- Analyze the impact of advertising on culture and society
- Apply marketing psychology principles to advertising
Prerequisites or good to have knowledge before taking this course
- Basic understanding of marketing principles
- Familiarity with popular advertising campaigns
Course Difficulty Level
IntermediateCourse Format
- Online self-paced course
- Video lectures
- Quizzes and assignments
Similar Courses
- Marketing Analytics
- Brand Management
Related Education Paths
Notable People in This Field
- Seth Godin
- Gary Vaynerchuk
Related Books
Description
This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials.
Outline
- What is advertising and where did it come from?
- 1.1 What Is Advertising?
- 1.2 A Brief History of Advertising in America
- 1.3 Media and Advertising
- 1.4 About the Hartman Center at Duke University
- 1.5 About the Advertising Educational Foundation
- What Is Advertising?
- Week 1 Quiz
- Am I being manipulated by advertising?
- 2.1 Subliminal Advertising
- 2.2 Public Perception of the Advertising Profession
- 2.3 Ethics and Advertsing
- Am I Being Manipulated?
- Week 2 Quiz
- What's in an ad beyond that which meets the eye?
- 3.1 How Ads Mean What They Do to Us
- 3.2 Interpreting TV Commercials
- 3.3 Thinking about Interpretation
- What's in an Ad Beyond That Which Meets the Eye?
- Week 3 Quiz
- How do ads get made?
- 4.1 How Do Ads Get Made?
- 4.2 Creativity Case Study
- 4.3 The Role of Research in Advertising
- How Do Ads Get Made?
- Week 4 Quiz
- What do ads teach us about race, class, gender, and sexuality?
- 5.1 Gender Representations in Ads - Part 1
- 5.2 Gender Representations in Ads - Part 2
- 5.3 Depictions of Gender in Mad Men
- What Do Ads Teach Us about Race, Class, Gender and Sexuality?
- Week 5 Quiz
- Does sex sell?
- 6.1 Does Sex Sell? - Part 1
- 6.2 Does Sex Sell? - Part 2
- 6.3 Niche Marketing: Gay Consumers
- Does Sex Sell?
- Week 6 Quiz
- What's the future of advertising?
- 7.1 What's the Future of Advertising? - Part 1
- 7.2 What's the Future of Advertising? - Part 2
- 7.3 What's the Future of Advertising? - Part 3
- What's the Future of Advertising?
- Week 7 Quiz
Summary of User Reviews
This course on the role of advertising has received high praise from users. Many found the course engaging and informative, with a great mix of theory and practical examples.Key Aspect Users Liked About This Course
The course has a great mix of theory and practical examples.Pros from User Reviews
- Engaging and informative course
- Great mix of theory and practical examples
- Excellent instructor
- Good pace and structure
- Useful assignments and quizzes
Cons from User Reviews
- Some users found the course content too basic
- A few technical issues with videos and quizzes
- Lack of interaction with other students
- Limited opportunity for feedback from the instructor
- No certificate of completion for free version
Professor William M. O'Barr
4.7 Raiting
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