Annual Campaigns: Building a Case for Support
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Course Summary
This course teaches you how to plan and execute successful annual fundraising campaigns for nonprofit organizations. You will learn how to develop a comprehensive fundraising plan, segment donors, and use data to improve your campaign.Key Learning Points
- Learn the basics of annual fundraising campaigns
- Develop a comprehensive fundraising plan
- Segment donors and use data to improve your campaign
Job Positions & Salaries of people who have taken this course might have
- Development Coordinator
- USA: $42,000
- India: ₹612,000
- Spain: €30,000
- Fundraising Manager
- USA: $65,000
- India: ₹950,000
- Spain: €45,000
- Director of Development
- USA: $100,000
- India: ₹1,458,000
- Spain: €70,000
Related Topics for further study
Learning Outcomes
- Develop a comprehensive fundraising plan
- Increase donor retention and engagement
- Use data to improve fundraising performance
Prerequisites or good to have knowledge before taking this course
- Basic understanding of fundraising
- Access to fundraising data
- Willingness to experiment with different fundraising strategies
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
Similar Courses
- Grant Writing for Nonprofits
- Fundraising for Social Change
Related Education Paths
Notable People in This Field
- Nonprofit expert and author
- President of Achieve
Related Books
Description
In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign.
Outline
- The Science and Practice of Annual Giving
- Annual Campaigns: Building a Base of Support Course Introduction
- Introduction to the Science and Practice of Annual Giving
- The Science of Annual Giving (Part 1)
- The Science of Annual Giving (Part 2)
- Direct Mail for Annual Giving (Part 1)
- Direct Mail for Annual Giving (Part 2)
- Using Telemarketing Overview (Part 1)
- Using Telemarketing Overview (Part 2)
- A Note From UC Davis
- About the Final Project
- Welcome to Peer Reviews!
- Suggested Activity: Prospective Donor Data Analysis / Ask Array Combination
- Suggested Activity: Solicitation Script
- Module 1 Quiz
- Leadership Annual Giving
- Introduction to Leadership Annual Giving
- Building a Portfolio (Part 1)
- Building a Portfolio (Part 2)
- Securing a Donor Visit
- Working with High-Value Donors
- Module 2 Quiz
- Memberships and Events
- Introduction to Memberships and Events
- Memberships (Part 1)
- Memberships (Part 2)
- Events (Part 1)
- Events (Part 2)
- Assessment Overview
- Module 3 Quiz
- Bringing it All Together - The Multi-Channel Approach
- Introduction to Bringing it All Together - The Multi-Channel Approach
- Approaches and Trends in Multi-channel Fundraising
- Multi-Channel Fundraising in Action (Part 1)
- Multi-Channel Fundraising in Action (Part 2)
- Annual Campaigns: Building a Base of Support Course Summary
- Assessment Overview
- Multi-Channel Marketing
- Suggested Activity: Solicitation Calendar
- Module 4 Quiz
Summary of User Reviews
Read reviews for Annual Campaigns on Coursera. This course has received positive feedback from users. Many users found the course to be insightful and practical, with a good balance of theory and real world examples.Key Aspect Users Liked About This Course
Insightful and practical with a good balance of theory and real world examplesPros from User Reviews
- Informative and relevant content
- Engaging and interactive course material
- Helpful feedback from instructors
- Flexible learning schedule
- Great value for money
Cons from User Reviews
- Some users found the course material to be too basic
- Limited interaction with other students
- Lack of depth in certain topics
- No certification or accreditation upon completion
- Slow response times from customer support
Michelle Poesy
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Annual Campaigns: Building a Case for Support
- 4.3
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Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. The Science and Practice of Annual Giving...
