Brief Introduction
The Essentials on Becoming a Rockstar B2B MarketerDescription
What exactly is B2B (business-to-business) marketing? And how does it differ from B2C (business-to-consumer) marketing?
Consumer marketing may have a sexy reputation, but don't sell B2B marketing short–there's very little as rewarding as knowing that you found the person (or company) who will purchase that next million-dollar deal.
In this course, we introduce B2B marketing concepts–including: understanding your audience, lead generation, campaign strategy, lead lifecycle, and measuring success–as well as lessons learned that will have you looking like a pro for your first B2B marketing gig
Requirements
- Requirements
- None
Cassie Coke
4.2 Raiting
The MBA Core Courses - With Real Business Case Studies
- 4.3
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A Complete MBA Core courses: strategy , operations, finance and accounting, organizational behavior & marketing. Key USPs- Acquire invaluable skills that will be beneficial and can be used in organizations....
Finance & Accounting for Management Consultants and Analysts
- 4.3
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Practical guide that will help you understand financial statements & do financial analyses during consulting projects What is the aim of this course?...
Modern Copywriting: Writing copy that sells in 2021
- 4.6
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Learn how to strategically deliver words that get people to take action using the art and science of copywriting. . ....
Account Based Marketing (ABM) 2021 - B2B Marketing Strategy
- 3.9
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ABM is upcoming Marketing Strategy used by both B2B Sales & Marketing teams to collaborate & work on best fit accounts...
