Brief Introduction
Key brand management terminology and principles are demystified in this course.
Description
Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!
This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.
Knowledge
- Basics of brand management
- Key brand-related terminology
- Important frameworks and principles of branding
Higher Business Management by Your Business Tutor
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Master the business knowledge you require to achieve the exam result you deserve There is no doubt that excellent subject knowledge is at the heart of exam success....
Customer Service Training: Dealing with Difficult Customers
- 0.0
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Learn how to deal with difficult customers | Master customer relationship management | Gain conflict management skills E = Empathy: Show sympathy and empathy to your customers....
Customer Experience Certification Workshop
- 4.3
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The workshop that will help you get the CCXP certification Customer Experience is fast becoming the industry standard in marketing, and HR (employee experience)....
Managing Talent
- 4.6
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In this course, you will learn best practices for selecting, recruiting, and onboarding talent. You will also learn about the key approaches to measuring performance and evaluating your employees....
