Branding - Apple Branding Case Study. A 40+ Year Evolution
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Brief Introduction
How Apple Built the First Trillion Dollar Company by Evolving the Brand and Always DifferentiatingDescription
The history and evolution of the Apple logo and its early days in the 1970's. My first job as a Software Engineer was programming Apple IIe computers for a division of Grumman Aerospace called ISI Systems. I even edited a book on the Apple IIe for Addison-Wesley when I was age 22 because a was a top expert by then having already programmed computers for about 6 years. As a result, I followed Apple closely for 4+ decades.
Apples first big hit that lasted 16 years and many flops after that before getting it right a second time.
The Super Bowl Apple 1984 commercial that only aired once.
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Branding - Apple Branding Case Study. A 40+ Year Evolution
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How Apple Built the First Trillion Dollar Company by Evolving the Brand and Always Differentiating The history and evolution of the Apple logo and its early days in the 1970's....
