Building Your Career in Music: Developing A Brand and Funding Your Music
- 4.4
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Course Summary
This course is designed for independent artists who want to navigate the music industry and succeed on their own terms. You'll learn how to create a successful music career by building your own team, marketing your brand, and monetizing your music.Key Learning Points
- Learn how to build a team and create a marketing plan to promote your music
- Understand the importance of branding and how to create a unique brand for yourself
- Discover the different ways you can monetize your music and create a sustainable career
Related Topics for further study
Learning Outcomes
- Learn how to build a team and create a marketing plan to promote your music
- Understand the importance of branding and how to create a unique brand for yourself
- Discover the different ways you can monetize your music and create a sustainable career
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of music industry
- Interest in building a career as an independent artist
Course Difficulty Level
BeginnerCourse Format
- Online self-paced course
- Video lectures
- Quizzes and assignments
Similar Courses
- Music Business Foundations
- Music Production
Related Education Paths
Notable People in This Field
- Ari Herstand
- Dae Bogan
Related Books
Description
This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.
The course curriculum is modeled from the real-world experience of Leah Waldo (also known as the emerging country artist, Elisa Smith) and features interviews with industry executives, artists, producers, and engineers — all designed to help you navigate the music industry.
Knowledge
- Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music
- Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands
- Develop a vision for a recording project and engage in a professional conversation with producers
- Plan, design, and launch a crowdfunding campaign
Outline
- Welcome!
- Welcome!
- How This Course Works
- Earn a Certificate for this Course
- Connect with Your Classmates
- A Note from Your Teaching Assistant
- Join the Discussion!
- What do you hope to accomplish?
- Your Foundation
- What You Can Expect To Learn In This Lesson
- Developing Your Identity, Vision, and Intention
- Musicianship = Entrepreneurship
- How to Become a More Effective Band Leader
- Overcoming An Internal Struggle
- Join Your Study Group
- Case Study: Elisa Smith's IVI
- Case Study: Elisa Smith's IVI
- Your Brand
- What You Can Expect To Learn In This Lesson
- Building Your Fanbase
- The Art of Networking
- Partnering With Brands
- Using Brand Names in Your Songwriting
- Join Your Study Group
- Case Study: Brand Partnerships
- Your Record
- What You Can Expect To Learn In This Lesson
- Choosing The Right Producer
- Establishing A Vision and Intention for Your Record
- Setting Up a Simple Recording Budget
- Case Study: Do You Need A Producer?
- The Beginning of a Beautiful Friendship
- Recording In the Studio
- Join Your Study Group
- Case Study: Do You Need A Producer?
- Your Money
- What You Can Expect To Learn In This Lesson
- 5 Tips for Turning Your Band into a Business
- Crowdfunding: Pre Launch
- Crowdfunding: Post Launch
- Case Study: Successful Crowdfunding
- 10 Tips for Running a Successful Crowdfunding Campaign
- Join Your Study Group
- Reviewing Rench's Crowdfunding Campaign
- Case Study: Successful Crowdfunding
- Your Career
- What do I do next?
- Launching Your Career
- Join Your Study Group
Summary of User Reviews
Navigate the Music Industry as an Independent Artist is a highly recommended course for musicians looking to gain insight into the music industry. The course offers valuable information on how to navigate the industry as an independent artist, with a focus on building a sustainable career.Key Aspect Users Liked About This Course
Many users found the course to be very practical and informative, with a lot of actionable advice and strategies for independent artists.Pros from User Reviews
- Practical and actionable advice
- Insightful information on the music industry
- Helpful tips on building a sustainable career
- Engaging and well-structured content
- Great resources and tools provided
Cons from User Reviews
- Some users found the course to be too basic
- Limited focus on specific genres of music
- Not enough emphasis on marketing and promotion
- Lack of interaction with the instructor
- Some users felt that the course was overpriced
Leah Waldo
4.4 Raiting
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- 0.0
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