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Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

Approx. 12 hours to complete

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Course Summary

Learn how to create a successful business model with the Business Model Canvas course on Coursera. Understand the key components of a business model and how to use the canvas to develop your own unique strategy.

Key Learning Points

Understand the key components of a business model
Learn how to use the Business Model Canvas to develop your strategy
Explore real-world examples of successful business models

Job Positions & Salaries of people who have taken this course might have

- USA: $81,000
- India: ₹1,080,000
- Spain: €30,000
- USA: $81,000
- India: ₹1,080,000
- Spain: €30,000
- USA: $71,000
- India: ₹1,200,000
- Spain: €28,000
- USA: $81,000
- India: ₹1,080,000
- Spain: €30,000
- USA: $71,000
- India: ₹1,200,000
- Spain: €28,000
- USA: $107,000
- India: ₹2,100,000
- Spain: €42,000

Learning Outcomes

Develop a clear understanding of the key components of successful business models
Learn how to use the Business Model Canvas to create your own unique strategy
Gain insights from real-world examples of successful business models

Prerequisites or good to have knowledge before taking this course

Basic understanding of business concepts
Access to the internet and a computer

Course Difficulty Level

Intermediate

Course Format

Self-paced
Video lectures
Assignments and quizzes

Similar Courses

Marketing Strategy for Entrepreneurs
Entrepreneurship in Emerging Economies

Related Education Paths

Related Books

Description

What you’ll achieve:

In this project-centered course*, you will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity. You’ll learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure. Your completed project will be a polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity. You’ll present your case in both a one-page document and a 10-minute video presentation. What you need to get started: This project-centered course is designed for anyone who wants to understand innovation best practices and the intra-corporate entrepreneurial (intrapreneur) skills needed to lead innovation projects, teams, and strategies. Entry- and senior-level professionals in a variety of industries - including education, healthcare, business, and not-for-profit - will benefit from the course materials and project experience. The only prerequisite is a strong desire to understand best practices in innovation and to master the skills needed to transform a new idea into a profitable reality. To complete the project, you’ll need to access the Business Model Canvas from either the Kauffman Foundation (http://www.entrepreneurship.org) or Strategyzer.com (http://www.Strategyzer.com), or via the Creative Commons license offered by Strategyzer AG (http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf). *About Project-Centered Courses: Coursera's project-centered courses are designed to help you complete a personally meaningful real-world project, with your instructor and a community of like-minded learners providing guidance and suggestions along the way. By actively applying new concepts as you learn, you’ll master the course content more efficiently; you’ll also get a head start on using the skills you gain to make positive changes in your life and career. When you complete the course, you’ll have a finished project that you’ll be proud to use and share.

Outline

The Business Model Canvas: A Tool for Entrepreneurs and Innovators
Program Introduction and Meet the Instructor
Animated Video, Business Idea to Business Model
Business Model Canvas Overview Presentation
Presentation Slides as a Handout
A Blank Business Model Canvas
The BMC Basics

The Customer Segments
Animated Video, Visualizing the Model
Customer Segments Presentation
Presentation Slides as a Handout
Customer Segment Basics

The Value Propositions
Animated Video, Prototyping
Value Propositions Presentation
Presentation Slides as a Handout
A Blank Value Proposition Canvas
Value Proposition Basics

Channels and Customer Relationships
Animated Video, Navigating the Environment
Channels and Customer Relationships Presentation
Presentation Slides as a Handout
Channel & Customer Relationship Basics
Mid-Course Quiz

Revenue Streams and Key Resources
Animated Video, Proving It
Revenue Streams and Key Resources Presentation
Presentation Slides as a Handout
Revenue Stream Basics
Key Resource Basics

Key Activities and Key Partnerships
Animated Video, Telling Your Story
Key Activities and Key Partnerships Presentation
Presentation Slides as a Handout
Key Activity Basics
Key Partnership Basics

The Cost Structure
Application Video, The Nespresso Business Model
Cost Structure Presentation
Presentation Slides as a Handout
Cost Structure Basics

Presenting the Business Model
Telling Your Story Presentation
Final Comments from Your Instructor
Presentation Slides as a Handout

Summary of User Reviews

Learn how to create a successful business model with the Business Model Canvas course on Coursera. This course has received positive reviews from many users who found it to be informative, engaging and practical. One key aspect that many users thought was good is the course's emphasis on real-world application.

Key Aspect Users Liked About This Course

real-world application

Pros from User Reviews

Clear and concise explanations
Engaging and interactive course material
Practical and applicable to real-world business scenarios

Cons from User Reviews

Some users found the course to be too basic
Lack of personalized feedback from instructors
Course content may not be relevant to certain industries

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