Business Model Thinking

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Brief Introduction

Gain an introduction to business model thinking and learn how to turn your big ideas into real business opportunities.

Course Summary

This course teaches learners how to create and evaluate business models using the Business Model Canvas. It covers the process of developing, testing, and implementing a business model to achieve success in entrepreneurship and innovation.

Key Learning Points

  • Understand the importance of business models in entrepreneurship and innovation
  • Learn how to use the Business Model Canvas to create and evaluate business models
  • Develop skills in testing and implementing a business model to achieve success

Related Topics for further study


Learning Outcomes

  • Create and evaluate business models using the Business Model Canvas
  • Develop skills in testing and implementing a business model
  • Understand the importance of business models in entrepreneurship and innovation

Prerequisites or good to have knowledge before taking this course

  • No prior knowledge or experience in business is required
  • A computer or mobile device with internet connection is necessary to access the course materials

Course Difficulty Level

Beginner

Course Format

  • Online self-paced course
  • Video lectures
  • Interactive quizzes
  • Peer-reviewed assignments

Similar Courses

  • Entrepreneurship 101: Who is your customer?
  • Innovation & Entrepreneurship - From Basics to Open Innovation

Related Education Paths


Notable People in This Field

  • Entrepreneurship Professor at Stanford University
  • Author of 'The Lean Startup'

Related Books

Requirements

  • This course is designed for those looking to move into business management. It will be of particular interest to those looking to progress into senior roles or with an interest in developing new business ideas. Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Knowledge

  • Business model thinkingCreating valueBusiness strategyBusiness success and responsibility

Summary of User Reviews

Business Model Thinking course on FutureLearn received positive reviews from users. Participants found the course informative and engaging. One key aspect that many users appreciated was the practical approach towards learning business models.

Pros from User Reviews

  • Informative and engaging course material
  • Practical approach towards learning business models
  • Good use of case studies and real-life examples
  • Supportive and responsive course instructors

Cons from User Reviews

  • Limited interaction with other participants
  • Some technical issues with the platform
  • Course material could be more in-depth
  • Not suitable for advanced learners
  • No certification or credential offered
Free
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Farzaneh Azizsafaei
Coventry University
Futurelearn

Instructor

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