Course Summary
This course teaches the fundamentals of business strategy and how to apply them to real-world situations. It covers topics such as competitive analysis, strategic planning, and implementation.Key Learning Points
- Learn how to analyze markets and competitors to create a successful business strategy
- Understand the importance of strategic planning and implementation
- Apply your knowledge to real-world case studies
Related Topics for further study
Learning Outcomes
- Develop a comprehensive understanding of business strategy
- Learn how to analyze markets and competitors to create a successful business strategy
- Apply your knowledge to real-world case studies
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business concepts
- Familiarity with Excel and PowerPoint
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video lectures
- Assignments
Similar Courses
- Business Strategy: Achieving Competitive Advantage
- Strategic Management
- Business Analytics for Strategic Decisions
Related Education Paths
Notable People in This Field
- Bishop William Lawrence University Professor at Harvard Business School
- Kim B. Clark Professor of Business Administration at Harvard Business School
Related Books
Description
In this course you will learn how organizations create, capture, and maintain value. In doing so, you’ll develop an understanding of how and why this process is fundamental for sustainable competitive advantage. You will be able to better understand value creation, and capture and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry-level (e.g., five forces analysis) and the firm-level (e.g., business models and strategic positioning).
Outline
- Course Orientation
- Course Welcome and Orientation
- About Deepak Somaya
- Learn on Your Terms
- Syllabus
- About the Discussion Forums
- Glossary
- Description of Organizations and Brands
- Learn More About Flexible Learning Paths
- Updating Your Profile
- Orientation Quiz
- Module 1: Leading Strategically
- Module 1 Overview Lecture
- Executive Interviews Introduction
- 1-1.1: Mission, Vision & Values
- Executive Expertise: Mission and Values
- Mission and Values: Role of Leadership
- 1-2.1: Introduction to Business Models
- 1-2.2: The V.A.R.S. Framework, Part 1
- 1-2.3: The V.A.R.S. Framework, Part 2
- 1-3.1: Coherence, Fit and SWOT
- Case Introduction – Uber
- Uber Case Study Summary
- Like this course? Learn more with the iMBA! (optional)
- Module 1 Overview
- Module 1 Readings
- Instructions for Case Study Analysis – Uber
- Module 1 Discussions
- Module 1 Quiz
- Module 2: External Analysis
- Module 2 Overview Lecture
- 2-1.1 The PESTEL Framework
- Executive Expertise: The External Environment
- 2-2.1 Structure, Conduct and Performance
- 2-2.2 Introducing the 5 Forces Framework
- 2-2.3 Applying the 5 Forces Framework
- 2-3.1 Dynamic Industry Analysis
- Case Introduction – The Soft Drink Industry
- The Soft Drink Industry Case Study Summary
- Module 2 Overview
- Module 2 Readings
- Module 2 Discussions
- Instructions for Case Study Analysis – The Soft Drink Industry
- Module 2 Quiz
- Module 3: Internal Analysis and Competitive Advantage
- Module 3 Overview Lecture
- 3-1.1 Competitive Advantage & Firm Performance
- 3-2.1 Activities of the Firm
- 3-2.2 Resources and Capabilities
- 3-3.1 Sustained Competitive Advantage
- Executive Expertise: Competitive Advantage
- Case Introduction – Starbucks Corporation
- Starbucks Case Study Summary
- Module 3 Overview
- Module 3 Readings
- Instructions for Case Study Analysis – Starbucks
- Module 3 Discussions
- Module 3 Quiz
- Module 4: Strategic Positioning and Strategic Renewal
- Module 4 Introduction
- 4-1.1 Generic Business Strategies
- Executive Expertise: Strategic Positioning
- 4-2.1 Dual Strategies
- 4-3.1 Strategic Renewal
- Executive Expertise: Strategic Renewal
- 4-4 The Manager’s Journey: Advice from Our Experts
- Course Conclusion
- Gies Online Programs
- Case Introduction – Lego Group
- Lego Case Study Summary
- Module 4 Overview
- Module 4 Readings
- Module 4 Discussions
- Congratulations!
- Get Your Course Certificate
- Instructions for Case Study Analysis – Lego
- Module 4 Quiz
Summary of User Reviews
Learn about Strategy and Business with Coursera's online course. Read reviews from students who found the course insightful and useful. Many users appreciated the practical examples and real-world application of the lessons.Key Aspect Users Liked About This Course
Real-world application of lessonsPros from User Reviews
- Insightful and useful course
- Practical examples to apply in real life
- Great way to learn about strategy and business
- Instructors are knowledgeable and engaging
- Course materials are well organized and easy to follow
Cons from User Reviews
- Some concepts may be difficult to understand for beginners
- Lengthy course with a lot of information to absorb
- Not enough quizzes or assignments for practice
- Some videos are too long and may lose the attention of the viewer
- Not enough interaction with other students or instructors
Deepak Somaya
4.8 Raiting
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