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Case studies in business analytics with ACCENTURE

Approx. 8 hours to complete

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Course Summary

Learn how Accenture applies business analytics to solve real-life business problems in various industries. Gain hands-on experience by working on case studies using tools like Excel and Tableau.

Key Learning Points

Learn to apply business analytics in various industries
Gain hands-on experience through case studies using Excel and Tableau
Understand the role of data in decision making

Job Positions & Salaries of people who have taken this course might have

Business Analyst
- USA: $63,000 - $96,000
- India: ₹350,000 - ₹1,000,000
- Spain: €24,000 - €45,000
Data Analyst
- USA: $50,000 - $83,000
- India: ₹250,000 - ₹750,000
- Spain: €21,000 - €36,000
Business Intelligence Analyst
- USA: $68,000 - $110,000
- India: ₹400,000 - ₹1,200,000
- Spain: €26,000 - €50,000

Learning Outcomes

Apply business analytics to solve real-life business problems
Analyze and interpret data using Excel and Tableau
Use data-driven decision making to inform business strategy

Prerequisites or good to have knowledge before taking this course

Basic understanding of business concepts
Familiarity with Excel

Course Difficulty Level

Beginner

Course Format

Online self-paced
Video lectures
Hands-on projects

Similar Courses

Data Analytics for Business
Applied Data Science with Python

Related Education Paths

Notable People in This Field

Principal Data Scientist

Related Books

Description

Who is this course for ?

This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics SPECIALIZATION as a preparation to the capstone project. During the first two MOOCs, we focused on specific techniques for specific applications. Instead, with this third MOOC, we provide you with different examples to open your mind to different applications from different industries and sectors. The objective is to give you an helicopter overview on what's happening in this field. You will see how the tools presented in the two previous courses of the Specialization are used in real life projects. We want to ignite your reflection process. Hence, you will best make use of the Accenture cases by watching first the MOOC and then investigate by yourself on the different concepts, industries, or challenges that are introduced during the videos. At the end of this course learners will be able to: - identify the possible applications of business analytics, - hence, reflect on the possible solutions and added-value applications that could be proposed for their capstone project. The cases will be presented by senior practitioners from Accenture with different backgrounds in term of industry, function, and country. Special attention will be paid to the "value case" of the issue raised to prepare you for the capstone project of the specialization. About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 358,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Outline

Introduction to case studies in business analytics with Accenture
Introduction to Case Studies in Business Analytics with Accenture - Fabrice Marque
Market trends and key challenges in Analytics - Mickael Svilar
Why is Big Data really big? - Nicolas Glady
Winning in Digital: Powered by Analytics - Jean-Pierre Bokobza
Big data & predictive maintenance in the Utilities sector - Rohit Banerji
Big data & advanced analytics in the Communications industry - Cian O’Hare
Advanced Analytics in the Public Service - Christopher Gray
Wrap-up: a conceptual framework of the applications of Big Data Analytics - Nicolas Glady
Practice Quiz on resource Sector case
Practice Quiz on the Global Communication case
Practice quiz on the Public Service case

Digital Transformation in the Media, the Financial Services and the Retail Sector
Context - Christine Removille
Solution and success factors - Christine Removille
Introduction and key digital trends in Financial Services
Analytics capability based on “People like you"
How to leverage “People like you” micro-segmentation - Example 1 – Increase campaign yield
How to leverage “People like you” micro-segmentation - Example 2 – Optimize pricing
Digital transformation and wrap-up
Practice quiz on the "Canal+" case study
Practice quiz on the financial service case study

Advanced Analytics in Healthcare and the Pharmaceutical industry / Wrap up and Introduction to capstone
Healthcare analytics: a conceptual framework - Nicolas Glady
Introduction and key challenges - Paul Pierotti
Correlation between life expectancy and health spending - Paul Pierotti
Presentation of 5 Health Analytics use cases - Paul Pierotti
Focus on Care Management for patients with chronic diseases - Paul Pierotti
Wrap up - Paul Pierotti
Advanced Analytics in the Pharmaceutical industry - Xavier Cimino
How to create value from data? - Fabrice Marque
Wrap up - Mickael Svilar
Data exploration is an iterative process - Nicolas Glady
Analytics exploration - Oonagh O’Shea & Noelle Doody
Wrap up & Capstone guidelines - Nicolas Glady
Practice quiz on the health service case
Practice quiz on the Life science industry case

Summary of User Reviews

The Case Studies in Business Analytics course by Accenture on Coursera is highly recommended by users. The course provides valuable insights into real-life business scenarios and teaches practical skills that can be applied in a professional setting. One key aspect that many users thought was good is the hands-on approach to learning.

Pros from User Reviews

Hands-on approach to learning
Real-life business scenarios
Practical skills taught
Valuable insights provided
Good for professional development

Cons from User Reviews

Course may be too basic for advanced learners
Some technical issues while taking the course
Lack of interaction with instructors
Not enough challenging assignments
Some content may be outdated

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