Content Strategy and Planning in B2B Marketing
- 4.3
-
![]()
![]()
![]()
![]()
Brief Introduction
The most comprehensive course for B2B content strategistsDescription
This is a comprehensive course designed for B2B brand marketers, content marketing agencies, or individuals looking to take on the role of a content strategist. This course covers the Why, What, and How of B2B content strategy. There are plenty of examples, as well as quizzes. Students can use the helpful templates provided.
The course modules include
1. How Content Drives B2B Marketing
2. Setting Goals for Content Marketing
3. Defining Buyer Personas
4. Defining Your Brand Voice
5. Content Themes, Pillar Content, Topic Clusters
6. Content Planning: Publishing, Promotion, Content Calendars
There are plenty of examples from software, consulting, office furniture, aerospace, legal services, and more.
The course includes 24 lectures, 6 quizzes, a content strategy template, and a brand voice brainstorming process doc.
Requirements
- Requirements
- A basic understanding of marketing concepts.
- Some exposure to digital marketing will be helpful, as well.
Suhasini Kirloskar
4.3 Raiting
Sales and Business Case Development
- 4.6
-
![]()
![]()
![]()
![]()
![]()
Master the Basic Sales Notions and the Business Case Development Success Secrets Step-by-Step After completing this section, you will be able to:...
The Complete Instagram Marketing Masterclass
- 4.3
-
![]()
![]()
![]()
![]()
![]()
Become an Instagram leader, crush your competitors, dominate Instagram Marketing and create a raving fans community. Before I show you all the great things, you will learn in this course....
50 Courses in 1: Online Business & Digital Marketing Updated
- 4.4
-
![]()
![]()
![]()
![]()
![]()
340+ Lectures, 70+ Hrs. with Bonuses: Everything you will ever need to truly start your First Online Business and beyond “Never Done Before: 50 Courses Bundled In One...
Career Total Fitness Annual Retreat
- 0.0
-
![]()
![]()
![]()
![]()
![]()
In the business world, modern organizations conduct corporate retreats on a regular basis to consider their strategic direction, review progress, and set up goals and objectives for the year....
