Course Summary
This course teaches students how to develop an IT strategy that is customer-centric and aligns with business goals. It covers topics such as customer personas, customer journey mapping, and IT portfolio management.Key Learning Points
- Learn how to create a customer-centric IT strategy that supports business goals.
- Understand the importance of customer personas and customer journey mapping.
- Develop skills in IT portfolio management to align IT investments with business goals.
Related Topics for further study
- customer-centric IT strategy
- customer personas
- customer journey mapping
- IT portfolio management
- business alignment
Learning Outcomes
- Develop a customer-centric IT strategy that supports business goals.
- Create customer personas and map customer journeys to inform IT strategy.
- Align IT investments with business goals through effective IT portfolio management.
Prerequisites or good to have knowledge before taking this course
- Basic understanding of IT management principles.
- Familiarity with business strategy and goals.
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video lectures
- Quizzes
Similar Courses
- Design Thinking for Innovation
- Strategic Leadership and Management
Related Education Paths
Notable People in This Field
- David J. Teece
- Peter Fader
Related Books
Description
Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework.
Outline
- How do you define a customer-centric strategy you can actually execute?
- Course Intro
- A Few Agile Things
- The Problem with IT Projects
- The 20-Minute Strategy Brief
- IT Strategy Brief: Value Definition
- IT Strategy Brief: The Customer Journey
- IT Strategy Brief: Key Activities
- Demo: Business Model Canvas Template
- Demo: Using Google Docs for Your Business Model Canvas
- Drafting a Process Inventory from Key Activities
- Course Overview & Requirements
- Week 1 Quiz on Customer-Centric Strategy
- How do you prototype IT solutions people want to use?
- Prototyping with Process
- An Example of Prototyping with Process
- Demo: Sketching a Process Design
- Validation Criteria: 0, 30, 90 Days
- Skit: Process Design
- Skit: Validation Criteria
- Course Summary
- Week 2 Quiz on Prototyping IT Solutions
Summary of User Reviews
The Customer-Centric IT Strategy course on Coursera has received outstanding reviews from users. Many users praised the course for its comprehensive coverage of customer-centric IT strategies, which is a key aspect of the course.Pros from User Reviews
- Comprehensive coverage of customer-centric IT strategies
- Engaging and interactive course content
- Good balance between theory and practice
- Great instructor support and feedback
- Flexible scheduling and self-paced learning
Cons from User Reviews
- Some users found the course too basic or simplistic
- A few users experienced technical issues with course materials
- The course may not be relevant for those who are not in IT or business
- Some users found the course too time-consuming
- A few users felt that the course was too expensive
Alex Cowan
4.6 Raiting
Outsource your idea | Launch your business for 1/4 the price
- 4.8
-
![]()
![]()
![]()
![]()
![]()
Got an idea? Make it a reality for a fraction of the price. The complete guide to launching your idea via outsourcing....
Complete Design Thinking Masterclass | eBook included
- 4.3
-
![]()
![]()
![]()
![]()
![]()
The most complete Design Thinking course on the market. 7 easy steps to expert level Design Thinking professional! It's the best combination of theory and practice put together....
Critical Perspectives on Management
- 0.0
-
![]()
![]()
![]()
![]()
![]()
The Lessons from Rome Part I Before We Begin Introduction The Problem of Information The Problem of Transaction Costs Institutional Solutions and The Agency Dilemma...
Brand and Product Management
- 4.7
-
![]()
![]()
![]()
![]()
![]()
Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. Launching new products and the challenge of managing their life-cycle....
