Digital Advertising Strategy and Marketing Media Plan
- 4
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Brief Introduction
This course is applicable to both small businesses and enterprise-level companies and focused on building the media planDescription
At the end of participating in this course, you should be able to:
Design a digital marketing plan and modify it to suit your specific company needs
Build the Digital Advertising Strategy
Be able to develop the campaign goals and set up KPIs, identify the target audience segment.
Apply a selection process to digital marketing channels, in order to select the ideal marketing mix
You would be provided by the actual media plan template which you might use on the daily basis.
Requirements
- Requirements
- Be able to work comfortable with Excel sheets
Knowledge
- digital marketing
- media planning
- digital marketing strategy
- digital planning
- Digital campaign objectives and KPIs
- Advertising Strategy
- Marketing Fundamentals
- PPC Advertising
- Social Media Marketing
- Facebook Marketing
- Digital Advertising
Maria Bulatova
4 Raiting
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