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Digital Skills: Digital Marketing

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Brief Introduction

Learn about some of the different digital marketing strategies and techniques that are available for businesses to use.

Course Summary

This course teaches learners about digital marketing and the skills needed to succeed in the digital era. It covers various topics such as search engine optimization, social media marketing, email marketing, and content marketing.

Key Learning Points

Learn about digital marketing strategies and tactics
Understand the importance of search engine optimization (SEO)
Create effective social media campaigns
Develop email marketing campaigns
Create engaging content for your audience

Learning Outcomes

Develop a digital marketing strategy
Create and implement a social media campaign
Understand email marketing best practices

Prerequisites or good to have knowledge before taking this course

Basic computer skills
Access to the internet

Course Difficulty Level

Beginner

Course Format

Online
Self-paced

Similar Courses

Digital Marketing Fundamentals
The Complete Digital Marketing Course - 12 Courses in 1

Related Education Paths

Notable People in This Field

Neil Patel
Gary Vaynerchuk

Related Books

Requirements

This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required. Interested in growing your digital skills more widely? .

Knowledge

Introduction to digital marketingDisplay and pay-per-click advertisingSearch engine optimisationEmail marketingHow to integrate these techniques

Summary of User Reviews

Read reviews of FutureLearn's Digital Skills: Digital Marketing course. Learners praise the practical and relevant content that covers a wide range of topics in digital marketing. Overall, learners felt this course helped them improve their digital marketing skills.