Digital Skills: Retail

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Brief Introduction

Discover the impact digital technology is having on the retail industry and what it means for customers.

Course Summary

Learn essential digital skills to help you succeed in the retail industry. Gain knowledge of online marketing, social media, customer experience and more.

Key Learning Points

  • Discover how to use digital tools to enhance the customer experience
  • Learn how to leverage social media for marketing and brand building
  • Explore the latest trends and technologies shaping the future of retail

Related Topics for further study


Learning Outcomes

  • Develop a digital marketing strategy for a retail business
  • Leverage social media to build brand awareness and engagement
  • Understand the latest trends and technologies shaping the future of retail

Prerequisites or good to have knowledge before taking this course

  • No prior experience required
  • Access to a computer and internet connection

Course Difficulty Level

Beginner

Course Format

  • Online Course
  • Self-paced

Similar Courses

  • Digital Skills: Social Media
  • Digital Skills: Digital Marketing

Related Education Paths


Notable People in This Field

  • Doug Stephens
  • Mary Portas

Related Books

Requirements

  • This course is for anyone seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required. Interested in growing your digital skills more widely? .

Knowledge

  • What topics will you cover?Week 1Retail in the digital age and creating new customer experiencesWeek 2The power of customer data and using data behind the scenesWeek 3Retail in a connected world, automation, AI and the future of retail

Summary of User Reviews

The Digital Skills for Retail course has received positive reviews from users. The course covers various topics related to digital skills in the retail industry. Many users found the course to be informative and helpful in enhancing their digital skills.

Key Aspect Users Liked About This Course

Informative content

Pros from User Reviews

  • Well-structured and easy to follow
  • Engaging and interactive learning materials
  • Good mix of theoretical and practical content
  • Useful for both beginners and experienced professionals

Cons from User Reviews

  • Some topics could be more in-depth
  • Limited interaction with instructors
  • Not enough focus on specific retail sectors
  • No certification or accreditation upon completion
  • Some technical issues with the platform
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Accenture
Futurelearn
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