Course Summary
This course offers an insider’s perspective on the challenges and opportunities of doing business in Europe. It covers key topics such as cultural differences, legal frameworks, and marketing strategies.Key Learning Points
- Learn about the cultural differences and nuances of doing business in Europe
- Understand the legal frameworks in different European countries
- Develop effective marketing strategies for European markets
Related Topics for further study
- Cross-Cultural Communication
- International Business Law
- Marketing Strategies
- Globalization
- European Union
Learning Outcomes
- Develop a comprehensive understanding of the challenges and opportunities of doing business in Europe
- Gain practical skills and knowledge to effectively navigate cultural differences and legal frameworks
- Develop and implement effective marketing strategies for European markets
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of business principles
- Proficiency in English
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video Lectures
- Assignments and Quizzes
Similar Courses
- Doing Business in Asia
- Managing International Business
- Global Strategy I: How The Global Economy Works
Related Education Paths
Notable People in This Field
- CNN Business Editor-at-Large
- Management Consultant and Author
- Founder of The Body Shop
Related Books
Description
Welcome to the MOOC “Doing Business in Europe”!
Outline
- Introduction
- About this course
- Objectives of self-assessment activities
- Final Quiz and Certificat Validation
- Unit 1: Approaching the European market(s)
- Module 1 - Self Assessement Feedback
- Introduction to the unit
- Why doing business in Europe (Prof. Maxime Lefebvre)
- European markets as engines of growth? (Prof. Boris Durisin)
- Payments, transfers and currencies in Europe (Carlos Casanueva)
- Testimony from André Lacroix (CEO - Intertek)
- Testimony from Emmanuelle Petelle (Managing Director - Société Générale)
- Conclusion of the unit
- Module 1- Self Assessement
- Unit 2: Innovating in Europe
- Modules 2 - Self Assessement Feedback
- 2.1 Introduction to the unit
- 2.2 What about creativity in Europe (Prof. Marie Taillard)
- 2.3 Digital marketing in Europe (Prof. Francesca Pucciarelli)
- 2.4 Testimony from Sylvain Orebi (CEO - Kusmi Tea)
- 2.5 Testimony from Olaf Swantee (CEO - Sunrise Communications)
- 2.6 Conclusion of the unit
- Module 2 - Self Assessement
- Unit 3: Investing in Europe
- Module 3 - Self Assessement Feedback
- 3.1 Introduction to the unit
- 3.2 Choosing the right location in Europe (Prof. Davide Sola)
- 3.3: Franchising in Europe (Prof. Catherine de Gery)
- 3.4 Company acquisition processes in Europe (Prof. Vincent Smith)
- 3.5: Testimony from Jean-Jacques Bienaimé (CEO - BioMarin Pharmaceutical)
- 3.6: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)
- 3.7 Testimony from Frédéric Duponchel (CEO - Accuracy)
- 3.8 Conclusion of the unit
- Module 3 - Self Assessement
- Unit 4: Building the value chain
- Module 4 - Self Assessement Feedback
- 4.1 Introduction to the unit
- Organizing the supply chain in Europe (Prof. Valérie Moatti)
- Retail management in Europe (Prof. Fabrizio Zerbini)
- 4.4 Testimony from Elisabeth Cazorla (Ready-to-wear Director - Galeries Lafayette)
- Testimony from Sofia Benvenuto (Former Export Manager - Winsure)
- 4.6 Conclusion of the unit
- Module 4 - Self Assessement
- Unit 5: Integrating the diversity
- Module 5 - Self Assessement Feedback
- 5.1 Introduction to the unit
- Chiara Succi - Managing European Teams
- 5.3: Negotiating with European partners (Prof. Maria Koutsovoulou)
- 5.4: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)
- 5.5: Testimony from Anne Marion-Bouchacourt (Group Chief Country Officer for China - Société Générale)
- 5.6 Conclusion of the unit
- 5.7 Conclusion of the MOOC Prof. Béatrice Collin & Prof. Florence Pinot de Villechenon)
- Module 5 - Self Assessement
- Final Quiz
Summary of User Reviews
The Doing Business in Europe course on Coursera has received high ratings from users. Many users found the course to be informative and engaging.Key Aspect Users Liked About This Course
Informative and engagingPros from User Reviews
- Great course for understanding the European business environment
- Well-structured content with real-world examples
- Interactive quizzes and case studies enhance learning experience
Cons from User Reviews
- Some sections were too basic for advanced learners
- Limited interaction with course instructors
- Certificate of completion is not recognized by some employers
Prof. Dr. Florence Pinot de Villechenon
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