Effective Use of Sales and Marketing Analytics Workshop
- 4
Brief Introduction
For Management and Engineering StudentsDescription
In this workshop you will learn three key things:
1) Understanding of data and problem statement : In this section we will learn "Pareto Principle"
2) Categorization of data or customers : We will learn very simple and most powerful technique RFM analysis
3) Cross selling and Up selling using Sales and Marketing Analytics : Learn how do good sales and marketing functions operate
At end of this course students will be independently able to solve any transaction data and derive key insights.
Requirements
- Requirements
- Basic Knowledge of Excel and Attitude to learn new things