Facebook Advertising using Pay Per Click
- 4.8
Brief Introduction
Looking to utilise and understand more about pay per click on the Facebook platform? This course is for you.Description
This course is designed to take you from the basics of facebook pay per click (PPC) to more in-depth material such as segmenting, split-testing, managing multiple ads.
The course covers both 'internal' ads; those that link to a fanpage/business page within facebook and 'external' ads which link to a website outside of facebook.
We also look at ad types and how facebook PPC differs from other PPC platforms such as Google Adwords.
Requirements
- Requirements
- Google Chrome Web Browser
- Basic Image Editing Software (examples use free software)