Explore

Facebook Social Media Marketing Capstone

Approx. 6 hours to complete

Save Course

Go to Course

Course Summary

This course will help you develop a comprehensive social media marketing strategy for Facebook, including how to create engaging content, effectively target and measure performance, and optimize for success.

Key Learning Points

Create a social media marketing strategy for Facebook
Learn how to create engaging content that resonates with your target audience
Discover effective targeting and measurement techniques
Optimize your Facebook marketing efforts for maximum success

Learning Outcomes

Develop a comprehensive social media marketing strategy for Facebook
Create engaging content that resonates with your target audience
Optimize your Facebook marketing efforts for maximum success

Prerequisites or good to have knowledge before taking this course

Basic understanding of social media platforms
Access to a Facebook page for a business or organization

Course Difficulty Level

Intermediate

Course Format

Online self-paced
Video lectures
Weekly assignments
Peer feedback

Similar Courses

Social Media Marketing: Top Tips for Growing Your Followers & Going Viral
Digital Marketing Capstone
Content Marketing

Related Education Paths

Notable People in This Field

Social Media Strategist
CEO, VaynerMedia

Related Books

Description

In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Facebook Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Facebook. After successfully completing your project and passing the Facebook exam, you will receive your Coursera certificate of completion for the Facebook Social Media Marketing Professional Certificate Program.

By the end of this course, you will be able to: • Present and communicate the results of a campaign to a team • Complete the Digital Marketing Associate Certification Exam This course is for people who have completed all 5 previous courses of the Facebook Social Media Marketing Professional Certificate and are ready to take their Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Facebook Social Media Marketing Professional Certificate. In order to take the exam, learners must have access to a Mac or PC with a webcam.

Knowledge

Present and communicate campaign results to a team
Become certified as a Facebook Digital Marketing Associate

Outline

Program Capstone Course Overview
Introduction to the Facebook Social Media Marketing Professional Certificate
Introduction to Anke Audenaert
Weekly Introduction
Careers in Digital Marketing
Facebook Social Media Marketing Capstone Course Syllabus
How to Be Successful in This Course
Professional Certificate Job Search Resources Overview
User Interface Note: Professional Certificate Content
Community Guidelines
Facebook Certification Exam Sign-up
Exam Review Links from Previous Coursera

Program Capstone Project
Weekly Introduction
Weekly Conclusion

Take the Facebook Digital Marketing Associate Certification Exam
Facebook Exam Overview
Congratulations!
Practice Exams for the Facebook Digital Marketing Associate Certificate
Exam Preparation Resources
Take the Facebook Digital Marketing Associate Certification Exam
How to Prepare for an Interview as a Social Media Marketer - Tips from Anke
How to Prepare for Job Interviews

Summary of User Reviews

The Facebook Social Media Marketing Capstone course on Coursera has received positive reviews from users. Many users appreciated the practical approach of the course, which helped them gain hands-on experience in social media marketing. The course has also received high ratings for its engaging content and knowledgeable instructors.