Brief Introduction
Launch your career in social media marketing. Build job-ready skills and credentials to go from beginner to job ready in about 5 months. No degree or prior experience required.Course Summary
This professional certificate program from Facebook covers the essential aspects of social media marketing, including strategy, content creation, advertising, and analytics.Key Learning Points
- Learn to create effective social media marketing strategies
- Master the art of content creation for social media platforms
- Become skilled in social media advertising and analytics
Related Topics for further study
- Social media marketing strategy
- Content creation for social media
- Social media advertising
- Social media analytics
- Audience targeting
Learning Outcomes
- Develop effective social media marketing strategies
- Create engaging content for social media platforms
- Measure and analyze social media metrics
Prerequisites or good to have knowledge before taking this course
- Basic computer skills
- Familiarity with social media platforms
Course Difficulty Level
BeginnerCourse Format
- Online
- Self-paced
Similar Courses
- Google Analytics Certification
- Hootsuite Social Media Marketing Certification
Related Education Paths
Notable People in This Field
- Mari Smith
- Gary Vaynerchuk
Related Books
Description
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
After an introduction to digital marketing and major social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts.
Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.
Once you earn your Facebook Certification, you’ll get exclusive access to the new Facebook Certification Career Network. A job search platform that connects Facebook Certified professionals with 60+ top employers who have committed to sourcing talent through its certification programs. We’ll provide you with the link once you’ve completed all the courses and passed the exam.
This specialization is also offered in Arabic, Portuguese, and Spanish.
Summary of User Reviews
Read reviews from professionals who have taken the Facebook Social Media Marketing course. This program has received high praise for its comprehensive curriculum and practical application. Many users have appreciated the hands-on approach to learning and the personalized feedback from instructors.Pros from User Reviews
- Comprehensive curriculum covering all aspects of social media marketing
- Hands-on approach with practical assignments and personalized feedback
- Real-world examples that make the concepts more relatable and applicable
- Access to a community of professionals and experts in the field
- Flexible schedule allows for learning at your own pace
Cons from User Reviews
- Some users felt that the course was too basic and didn't provide enough advanced strategies
- The course can be time-consuming and require a significant time commitment
- Some users experienced technical issues with the online platform
- The cost of the program may be prohibitive for some individuals or small businesses
- The program is focused solely on Facebook marketing, which may not be applicable to all businesses
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