FMCG / CPG Brand Management academy: Marketing fundamentals
- 4.3
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Brief Introduction
Basic fundamental principles in brand marketing for FMCG / CPG marketersDescription
This course covers some basic foundation of brand management specially tailored for FMCG / CPG marketers.
The course is structured in several sections covering the following topics:
· What is a brand profile and how you define it for your brand
· What are brand architecture, range architecture, communication architecture
· How to write a marketing concept and what are the differences between NPD concepts, communication concepts or activation concepts
· How to define crucial issues and opportunities that are affecting your brand
· How to develop and judge communication
· What are the typical type of promotions, how to write a promotion concept and how to link the type of promotion to the marketing objectives you want to achieve
We use powerpoint slides that are provided to help following the videos.
Requirements
- Requirements
- Basics in marketing
Massimiliano La Franca
4.3 Raiting
FMCG / CPG Brand Management academy: Marketing fundamentals
- 4.3
-
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![]()
![]()
![]()
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Basic fundamental principles in brand marketing for FMCG / CPG marketers This course covers some basic foundation of brand management specially tailored for FMCG / CPG marketers....
