Explore

Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

Approx. 4 hours to complete

Save Course

Go to Course

Course Summary

This course is designed to help women entrepreneurs gain the skills and knowledge they need to take their businesses to the next level. The program includes a mix of online coursework, in-person workshops, and one-on-one coaching.

Key Learning Points

Learn how to create a strong business plan
Gain the financial skills necessary to run a successful business
Network with other women entrepreneurs and get personalized coaching

Learning Outcomes

Develop a comprehensive business plan
Understand financial management and budgeting
Network with other women entrepreneurs and receive personalized coaching

Prerequisites or good to have knowledge before taking this course

Basic computer skills
Strong desire to learn and grow as an entrepreneur

Course Difficulty Level

Intermediate

Course Format

Online coursework
In-person workshops
One-on-one coaching

Similar Courses

Entrepreneurship Essentials
Startup Entrepreneurship
Entrepreneurship 101: Who is your customer?

Related Education Paths

Related Books

Description

This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level.

In this course, you will examine your customers’ buying process and explore the benefits of market segmentation. Through competitive analysis and identifying your competitive advantage, you will consider how an understanding of your customers and competitors can help you maximize the value of your offer, enabling you to achieve business growth. By the end of this course, you will have developed a clear Customer Value Proposition (CVP). This will enable you to communicate your business offering to your target audience in a compelling way. You will also have the opportunity to examine how the development of a pricing strategy can best support business growth. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth. You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

Knowledge

Define and categorize your customers and their needs.
Compare your business to competitors to define your competitive advantage.
Express your Customer Value Proposition (CVP).
Develop a pricing strategy for your business.

Outline

Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women
Welcome
Customer segmentation
Maximizing value in the Customer Buying Process
Exploring competitive differentiation
Introducing the Customer Value Proposition
Selecting a pricing model
Getting started
Your future customers and markets
The benefits of segmenting your customers
Segmenting your target customers (Exercise 1)
The Customer Buying Process
Review your Customer Buying Process with your team (Exercise 3)
Considering your competition
Identifying your competitors (Exercise 4)
Finding more information on your competitors
Differentiating yourself from your competitors
The Customer Value Proposition
Understanding the difference between B2B and B2C CVPs
Using your CVP to support your business
Your CVP and pricing strategy
Exploring innovative pricing approaches
Developing your pricing strategy
Recording your progress
Congratulations
Progressing to the next course in 10,000 Women
End of course assessment

Summary of User Reviews

Key Aspect Users Liked About This Course

The practical and real-life examples provided in the course were highly appreciated by many users.

Pros from User Reviews

The course has practical and useful content
The instructors are knowledgeable and engaging
The course is well-structured and easy to follow
The course provides valuable insights for entrepreneurs and business owners

Cons from User Reviews

The course is not suitable for advanced learners
Some users found the course content to be too basic
The course could benefit from more interactive elements
The course may not be applicable to all industries
The course lacks diversity in its case studies

Recommended for you

Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level....

Save Course