Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women
- 0.0
Approx. 4 hours to complete
Course Summary
This course is designed for women entrepreneurs who want to grow their businesses. It covers topics such as marketing, finance, and leadership.Key Learning Points
- Learn how to develop a successful business strategy
- Discover ways to effectively market your business
- Acquire financial management skills to grow your business
- Develop leadership skills to manage your team
- Connect with a community of like-minded women entrepreneurs
Related Topics for further study
Learning Outcomes
- Develop a comprehensive business strategy
- Create and implement effective marketing campaigns
- Understand financial statements and manage finances for growth
- Build and lead a high-performing team
- Join a supportive community of women entrepreneurs
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of business concepts
- Access to a computer and internet
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
Similar Courses
- Entrepreneurship in Emerging Economies
- Social Entrepreneurship
- Scaling Up Your Venture Without Screwing Up
Related Education Paths
Notable People in This Field
- Co-Chair, Bill & Melinda Gates Foundation
- CEO and Co-Founder, Ellevest
Related Books
Description
Este curso online gratuito es uno de los 10 cursos disponibles en la colección Goldman Sachs 10,000 Women, diseñado para emprendedoras listas para llevar su negocio al siguiente nivel.
Knowledge
- Definir y clasificar a tus clientes y sus necesidades.
- Comparar tu empresa con los competidores para definir tu ventajas frente a ellos.
- Expresar la Propuesta de Valor para el Cliente (PVC).
- Desarrollar una estrategia de precios para la empresa.
Outline
- Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women
- Bienvenida
- Segmentación de clientes
- Maximizar el valor en el Proceso de Compra de los Clientes
- Explorando la diferenciación competitiva
- Presentar la Propuesta de Valor para el Cliente
- Selecciona un modelo de precios
- Primeros pasos
- Los futuros clientes y mercados
- Los beneficios de segmentar a los clientes
- Segmentación de los clientes objetivo (Ejercicio 1)
- El Proceso de Compra de los Clientes
- Revisa el Proceso de Compra de los Clientes con tu equipo (Ejercicio 3)
- Considera a tu competencia
- Identifica a tus competidores (Ejercicio 4)
- Buscar más información sobre tus competidores
- Diferenciarse de los competidores
- La Propuesta de Valor para el Cliente
- Entender la diferencia entre PVC de B2B y B2C
- Usando tu PVC para apoyar tu negocio
- Tu estrategia de precios y PVC
- Analizando enfoques innovadores de precios
- Desarrolla tu estrategia de precios
- Registra tu progreso
- Felicitaciones
- Avanzar al siguiente curso en 10,000 Women
- Evaluación final del curso
Summary of User Reviews
The 10k Women: Esp. 4 course on Coursera received positive reviews from learners. Many users appreciated the course's comprehensive content and practical approach to business management.Key Aspect Users Liked About This Course
comprehensive content and practical approach to business managementPros from User Reviews
- Comprehensive content on business management
- Practical approach to learning and implementing business strategies
- Engaging and interactive course material
- Opportunity to learn from experienced instructors
- Useful resources and tools provided to help learners succeed
Cons from User Reviews
- Some users found the course content too basic
- Limited interaction with instructors and peers
- Length of the course can be overwhelming for some learners
- Lack of focus on specific industries or niches
- No certificate or accreditation offered upon completion