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Gamification

Approx. 17 hours to complete

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Course Summary

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. In this course, you will learn the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively.

Key Learning Points

Understand the principles of gamification and how they can be applied in real-world scenarios
Design and implement a gamification strategy for a business or social impact challenge
Learn from case studies of successful gamification implementations in various industries

Learning Outcomes

Develop a deep understanding of the principles of gamification
Design and implement a gamification strategy for a business or social impact challenge
Learn from case studies of successful gamification implementations in various industries

Prerequisites or good to have knowledge before taking this course

Basic knowledge of business and marketing concepts
Familiarity with digital technologies and social media platforms

Course Difficulty Level

Intermediate

Course Format

Self-paced
Online
Video lectures

Similar Courses

Marketing Analytics
Digital Marketing

Related Education Paths

Notable People in This Field

Yu-kai Chou
Jane McGonigal

Related Books

Description

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages.

Outline

Gamification and Games
1.1 Introduction
1.2 Course Overview
1.3 Definition of Gamification
1.4 Why Study Gamification
1.5 History of Gamification
1.6 Examples and Categories
2.1 Gamification in Context
2.2 What is a Game
2.3 Games and Play
2.4 Video Games
2.5 Just a Game?
2.6 Ethan Mollick Interview with Prof. Werbach
About the Course
Homework Quiz #1

Deconstructing Games
3.1 Why Gamify
3.2 Think like a game designer
3.3 Design Rules
3.4 Tapping the Emotions
3.5 Anatomy of Fun
3.6 Finding the Fun
4.1 Breaking Games Down
4.2 The Pyramid of Elements
4.3 The PBL Triad
4.4 Limitations of Elements
4.5 Bing Gordon Interview
Homework Quiz #2

Motivation and Psychology
5.1 Motivational Design
5.2 Behaviorism
5.3 Behaviorism in Gamification
5.4 Reward Structures
5.5 Reward Schedules
6.1 Limits of Behaviorism
6.2 Dangers of Behaviorism
6.3 Intrinsic and Extrinsic Motivation
6.4 How Rewards Can Demotivate
6.5 Self Determination Theory
Homework Quiz #3

Design
7.1 The Design Process
7.2 Objectives and Behaviors
7.3 Players
7.4 Activity Loops
7.5 Fun and Tools
8.1 Taking Stock
8.2 Is Gamification Right for Me
8.3 Design for Collective Good
8.4 Designing for Happiness
8.5 Amy Jo Kim Interview
Gamification Design Framework
Homework Quiz #4

Applications
9.1 Enterprise Applications
9.2 Workplace Motivation
9.3 The Game vs. The Job
9.4 Playbor
9.5 Daniel Debow Interview
9.6 Ethan Mollick on Games at Work
10.1 Gamification for Good
10.2 Social Good Applications
10.3 Social Impact Techniques
10.4 Behavior Change
10.5 Susan Hunt Stevens Interview
Written Assignment 3 Sample Answers

Gamification in Perspective
11.1 Pointsification
11.2 Exploitationware
11.3 Gaming the Game
11.4 Legal issues
11.5 Regulatory issues
12.1 Beyond the Basics
12.2 Inducement Prizes
12.3 Virtual Economies
12.4 Collective Action
12.5 The Future of Gamification -- part 1
12.6 The Future of Gamification -- part 2
Final Exam

Summary of User Reviews

Gamification course on Coursera is highly acclaimed by its users. Learners provided positive and constructive feedback to the course content and structure. The course has received high ratings from its users.

Key Aspect Users Liked About This Course

Many users appreciated the interactive and engaging course content.

Pros from User Reviews

Engaging and interactive course content
Great course structure and pacing
In-depth explanations of key concepts
Useful for professionals and beginners alike

Cons from User Reviews

Some users found the course too basic
Limited practical application in some industries
Lack of interaction with the instructor
Not suitable for those seeking a technical course

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