Brief Introduction
Get an introduction to global marketing and explore how globalisation has caused organisations to change their marketing focus.Course Summary
Learn how to effectively market products and services globally with this course. Gain insight into the challenges and opportunities of global marketing, and learn to develop a global marketing strategy.Key Learning Points
- Understand the complexities of global marketing and how to navigate them
- Learn how to create a successful global marketing strategy
- Explore the cultural nuances that affect global marketing
Related Topics for further study
Learning Outcomes
- Develop a global marketing strategy that takes cultural differences into account
- Understand the complexities of global marketing and how to navigate them
- Learn to conduct effective market research for global markets
Prerequisites or good to have knowledge before taking this course
- Basic understanding of marketing principles
- Proficient in English
Course Difficulty Level
IntermediateCourse Format
- Online self-paced course
- Interactive learning activities
- Case studies and real-world examples
Similar Courses
- Global Marketing
- International Marketing
Related Education Paths
Related Books
Requirements
- This course is for anyone looking to enhance the efficiency and effectiveness of their global marketing. You might be looking for an introduction to global marketing, or an established global marketer looking to refresh your knowledge. Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
Knowledge
- The importance of global marketingMotivations to go globalThe EPRG frameworkThe born global concept
Summary of User Reviews
Read reviews for the Defining Global Marketing course on FutureLearn. Users found the course informative and engaging with practical applications. Overall, the course received positive feedback.Key Aspect Users Liked About This Course
Many users appreciated the practical applications of the course materials.Pros from User Reviews
- Informative
- Engaging
- Practical Applications
- Well-Structured
- Good pacing
Cons from User Reviews
- Some users found the course content to be too basic or introductory
- Limited interaction with other students
- Lack of real-time feedback from instructors
- No certificate or accreditation upon completion
- Some technical issues reported
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