Global Strategy I: How The Global Economy Works
- 4.9
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Course Summary
This course covers the fundamentals of global strategy, including how firms compete in global markets, how they configure their value chain activities, and how they leverage strategic alliances and acquisitions to expand globally.Key Learning Points
- Understand the key drivers of globalization and how firms can create and capture value in global markets
- Learn how to design and implement global strategies that align with a firm's resources and capabilities
- Explore the challenges and opportunities of managing a global organization in a complex and dynamic business environment
Related Topics for further study
Learning Outcomes
- Develop a global mindset and understand the key drivers of globalization
- Learn how to design and implement global strategies that align with a firm's resources and capabilities
- Understand the challenges and opportunities of managing a global organization in a complex and dynamic business environment
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business concepts
- Familiarity with global markets
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Video lectures
- Case studies
Similar Courses
- Global Business Strategy
- Globalization and You
Related Education Paths
Related Books
Description
Starting in the late 1990s, “globalization” became a buzzword to describe the apparent integration of markets in the world economy. Many authors and pundits claimed that the world was converging towards a market-friendly democratic place, while gurus and consulting firms were rapidly producing formulae and advice on how to make profits out of the global economy. Decades later, new realities show that globalization does not necessarily mean political, cultural, and economic convergence and that, in fact, forces against it are strong.
Outline
- Course Orientation
- Welcome to Global Strategy I: How The Global Economy Works!
- Know More about Professor Bucheli
- Learn on Your Terms
- Syllabus
- Glossary
- Brand Descriptions
- About the Discussion Forums
- Learn More About Flexible Learning Paths
- Updating Your Profile
- Orientation Quiz
- Module 1: How Did We Get Here? Why Does It Matter?
- Characteristics of the Current Globalization
- China and India: Re-emerging Economies
- The Three Stages of Globalization
- Latin America: A Case Study (Part 1)
- Latin America: A Case Study (Part 2)
- Like this course? Learn more with the iMBA! (Optional)
- The Financial Revolution with Richard Sylla
- 200 Years of British Business in Latin America with Rory Miller
- The Business History of Communism with Phil Scranton
- The History of the Global Business of Management Consulting with Chris McKenna
- Module 1 Readings and Resources
- Module 1 Quiz
- Module 2: The Big Disappointment: The World Did Not Converge
- The Four Dimensions of Distance
- Cultural Distance
- Administrative Distance
- Economic Distance
- Module 2 Readings and Resources
- Module 2 Quiz
- Module 3: Why We Trade and How We Do It
- Classic Explanations
- Contemporary Explanations
- Institutions in Charge of World Trade
- Implications for Business
- Module 3 Readings and Resources
- Module 3 Quiz
- Module 4: Why Do We Have Multinationals? What Determines the Type of Multinational?
- Not All Firms Succeed at Going Global
- Ownership Advantages
- Location Advantages
- Internalization Advantages
- White Collar Crime in International Business with Hartmut Berghoff
- Gies Online Programs
- Module 4 Readings and Resources
- Congratulations!
- Get Your Course Certificate
- Module 4 Quiz
Summary of User Reviews
Learn about global strategy in this comprehensive course on Coursera. Students praise the course for its practical and applicable content. Many users have found that the course is well-structured and easy to follow. The professor is knowledgeable and engaging, making the course material interesting and engaging. Pros: - Practical and applicable content - Well-structured and easy to follow - Knowledgeable and engaging professor Cons: - Some material may be repetitive - Lack of focus on certain industries - May not be appropriate for advanced learnersMarcelo Bucheli
4.9 Raiting
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