Course Summary
Learn the fundamentals of SEO and improve your website's search engine rankings. This course covers everything from keyword research to link building, helping you to create a successful SEO strategy.Key Learning Points
- Understand the importance of keyword research and how to optimize your website for search engines
- Learn effective link building strategies to increase your website's authority
- Discover how to analyze and track your website's performance using Google Analytics
Related Topics for further study
Learning Outcomes
- Develop a successful SEO strategy for your website
- Increase your website's visibility and search engine rankings
- Track and analyze your website's performance using Google Analytics
Prerequisites or good to have knowledge before taking this course
- No prior knowledge of SEO is required
- Basic understanding of website design and development
Course Difficulty Level
BeginnerCourse Format
- Online self-paced course
- Video lectures and quizzes
Similar Courses
- Advanced SEO Techniques
- SEO Training Course by Moz
Related Education Paths
Notable People in This Field
- Neil Patel
- Brian Dean
Related Books
Description
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
Outline
- Getting Started and Introduction to On-page SEO
- Course Introduction
- Introduction to On-page SEO
- Key Areas of SEO
- Meta Data and Meta Tags
- Title Tags 101
- Meta Descriptions Help Too!
- A Note About Meta Keywords
- URL Optimization
- How to Use Heading Tags
- Creating and Optimizing Unique Content
- Analyzing a Website Using a Web Crawler
- A Note from UC Davis
- On-Page SEO: Anatomy of a Perfectly Optimized Page
- Blame the Meta Keywords Tag
- The Basics of Search Engine Friendly Design & Development
- On-page SEO Review
- Introduction to Off-page SEO
- Introduction to Off-page SEO
- Off-site SEO Elements
- Who is Linking to Your Content?
- Social Media: Help or Hinder?
- Growing Popularity & Links
- How Social Media Helps SEO
- Off-site SEO Review
- Introduction to Technical SEO
- Introduction to Technical SEO
- Laying the Structural Foundation With Technical SEO
- HTML Sitemap vs. XML Sitemap
- The robots.txt File Protocol
- Overcoming Pesky Error Codes
- Redirects 101
- 404 Pages Best Practices
- 8 Technical SEO Tools You Should Be Using Today
- Optional: Art of SEO
- Technical SEO Review
- Keyword Theory & Research
- Keyword Theory & Research Introduction
- Choosing the Right Keywords
- Stages of Search
- Heads, Tails, and Long Tail Keywords
- The Science of How Users Conduct Searches
- Course Summary and Wrap-up
- Optional: The Art of SEO
- Keyword Theory & Research Review
Summary of User Reviews
This SEO fundamentals course has received a lot of positive reviews from users. Many have praised its comprehensive approach to teaching SEO strategies and techniques. Overall, users have found the course to be very helpful and informative.Key Aspect Users Liked About This Course
Many users have appreciated the practical examples and exercises provided in the course, which have helped them to apply the concepts learned in real-world scenarios.Pros from User Reviews
- Comprehensive coverage of SEO concepts and strategies
- Practical examples and exercises that help to apply the concepts learned
- Experienced and knowledgeable instructors
- Engaging and interactive learning materials
- Flexible and self-paced learning options
Cons from User Reviews
- Some users have found the course to be too basic or simplistic
- A few users have experienced technical issues with the platform
- Limited interaction with instructors and other learners
- Some users have found the course to be too time-consuming
- The course may not be suitable for advanced SEO professionals
Rebekah May
4.8 Raiting
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