Brief Introduction
Learn to manage your analytics and remarketing scripts quickly and easily using GTMDescription
Google Tag Manager (GTM) allows you to quickly and easily manage your analytics scripts, remarketing pixels, click tracking software and any other software that requires JavaScript tags inserting into your website.
In this course, you'll learn how to use GTM, from the fundamentals to more advanced features. Step-by-step we will walkthrough:
Creating tags
Using event and URL-based triggers
Sequencing tags correctly
Tracking custom data with variables
Integrating with Google Analytics and Facebook Pixel
You will be able to follow along on your own website, from installing GTM, to setting up your tags, previewing, testing and publishing them.
If you want a practical guide to getting started with Google Tag Manager, this is the course for you. I can't wait to see you inside!
Requirements
- Requirements
- No experience with Google Tag Manager is required
- Students should have a basic understanding of analytics tools such as Google Analytics
- A basic knowledge of HTML will be useful, but not essential
Chris Worfolk
5 Raiting
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