Course Summary
Learn how to integrate sustainability in your business strategy with Green Business Strategy course on Coursera. Understand the importance of sustainability for businesses and how to create value while minimizing environmental impact.Key Learning Points
- Understand the impact of climate change on businesses and the economy.
- Learn how to integrate sustainability in business strategy and create value.
- Explore the latest trends and best practices in sustainable business.
Related Topics for further study
Learning Outcomes
- Understand the importance of sustainability for businesses
- Learn how to integrate sustainability in business strategy
- Identify the latest trends and best practices in sustainable business
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business principles
- Interest in sustainability and environmental impact
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video lectures
- Peer-graded assignments
Similar Courses
- Sustainable Business Strategy
- Corporate Sustainability
- Greening the Economy
Related Education Paths
Notable People in This Field
- Paul Hawken
- Janine Benyus
- John Elkington
Related Books
Description
Course Overview: https://youtu.be/g-pt2Q4UhT4
Knowledge
- · Describe the motivations for green business and explain how the social license to operate affects a business
- · Describe the implications of path dependency for business and environment
- · Assess and choose environmental strategies for businesses
- · Describe the evolution of green business
Outline
- Why Be “Green”?
- 1.1 Course Overview
- 1.2 Perspectives of Business and the Environment
- 1.3 What Does It Mean for a Firm to be Green?
- 1.4 Why Do Firms Go Green?
- 1.5 The Social License to Operate
- Overview
- Grading Scheme
- More about Perspectives
- More green
- A few more thoughts on motivations
- More on the Social License to Operate
- Quiz 1
- How to be green: Environmental Strategy
- 2.1 Does It Pay to be a Green Business?
- 2.2 Five Strategies
- Notes on when it pays to be green
- Notes on Five Strategies
- Quiz 2
- Case studies in environmental strategy
- 3.1 Environmental Low Cost Leadership Strategy
- 3.2 Eco-Efficiency Strategy
- 3.3 Eco-Branding Environmental Strategy
- 3.4 Beyond Compliance Strategy
- Notes on Environmental Cost Leadership
- Notes on Eco-Efficiency
- Notes on Eco-Branding
- Quiz 3
- Looking Back and looking ahead in green business
- 4.1 The “Infinite” Wild West
- 4.2 Mass Production, Mass Everything
- 4.3 Institutional Persistence: Why We Are Stuck
- 4.4 Institutional Change: Getting Unstuck
- 4.5 The Evolution of Green Business
- Course Summary
- Notes on the "Infinite" Wild West
- Notes on Mass Production, Mass Everything
- Notes on Institutional Persistence
- Notes on Institutional Change: Getting Unstuck
- Notes on the Evolution of Green Business
- Rate this course
- Quiz 4
- Post-course Survey
Summary of User Reviews
Discover how to create a sustainable business model with the Green Business Strategy course. Students enjoyed the interactive and engaging material, while gaining valuable insights on how to implement sustainability practices in their organizations.Key Aspect Users Liked About This Course
Interactive and engaging materialPros from User Reviews
- Valuable insights on implementing sustainability
- Excellent course materials
- Great for beginner and advanced learners
- Highly informative lectures
- Real-world examples
Cons from User Reviews
- Some concepts may be repetitive
- Lengthy lectures
- Lack of hands-on activities
- Limited interaction with instructors
- Not enough focus on specific industries
Paul Forster
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