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How to Create Audio Commercials that Sell

3 hours on-demand video

$ 11.99

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Brief Introduction

Tips, Tools, Techniques for Writing and Producing Radio Ads, Audio Advertising for Podcasts, Streaming Services and more

Description

Audio Advertising – A Booming and Growing Industry

AM & FM radio, satellite radio, streaming services, podcasts. Together, they’re a booming, multibillion industry. And all of them carry audio advertising. That means there are outstanding opportunities for those who know how to create radio commercials and other types of audio ads – and those opportunities are growing.

How Do You Take Advantage of the Opportunities?

But to take advantage of them, you must know how to create audio commercials that sell. This course provides you with a step-by-step, start-to-finish process that will enable you to easily write audio commercials and get them produced. You’ll be able to create commercials that work to sell all kinds of products, services and more.

Who Are We to Teach You?

How do we know? Because we – your instructors, the principals of The Norman Agency, “The Sound of Marketing”® – have created thousands of audio advertising campaigns during our careers, for consumer-focused products and services as well as B2B clients. And what we’ll teach you are the skills and techniques that we use year in and year out.

What Are You Going to Get from This Course?

· 3 hours of lectures

· proven techniques

· downloadable examples

· customizable templates

· the confidence to write and get your audio ads produced

· access to your instructors through the comments section; answers to your questions within two business days

Requirements

Requirements
To take this course, you should have a desire to write audio commercials that sell. You should also have a stopwatch (probably on your smartphone), voice-recording software (it’s likely on your computer or cell phone already), and the willingness to read out loud – even when you’re among other people! You DON’T need to know anything about the technical side of recording.

Knowledge

Create effective audio ads – ones that sell your client’s or business’s products and services.
You'll learn tips, techniques and secrets from two audio ad veterans – each with over 25 years of experience and the principals of The Norman Agency – "The Sound of Marketing®".
You'll learn everything you need to write audio commercials that sell – and how to get them produced.
You'll learn how to develop the all-important Creative Brief;
Powerful opening lines you can use word for word;
Customizable script concepts;
How to determine production budgets;
Where and how to get your commercials produced;
How to find and work with professional voices;
How to work with celebrities;
How to work with clients who voice their own spots;
How to create testimonial commercials that feature customers of the advertiser;
How to find sound effects and music for your ads;
How to present your scripts to clients;
How to get the best out of recording sessions;
How to give error-free scheduling instructions to radio and other media that will run your ads;
And much more.

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