Brief Introduction
Learn What PR Strategy is the most effective, Uncover the Secrets of Successful Media RelationsDescription
Planning to enter the US market? Our experienced experts will help you formulate a step-by-step action plan to create your PR campaign.
Receive practical information and specific recommendations in this online tutorial as well as
a quick quiz for checking key points and
an activity task list to help you put into practice everything you hear
Our experts:
Carolyn Adams, founder at BlueRun Public Relations
Karen Swim, strategic partner at BlueRun Public Relations
Our course consists of the following sections:
Target audience
Message Map
Traditional Media
Media Relations
Pitching
Media list
PESO
Measurement
Requirements
- Requirements
- We invite everyone who is interested in entering the US market
Knowledge
- Learn how to conquer the US market through an effective PR strategy
- Discover the advantages of the US market and the important features of its development
- Learn the best ways to promote your brand in the US
- Identify ways to influence your target audience in the US
- Get acquainted with the typical mistakes made by new companies and you can avoid them in your activities
- Learn to identify your target audience
- Understand the basics of creating a target audience profile
- Understand the importance of localizing your PR strategy
- Create a Message Map for branding, copywriting and media outreach
- Learn what the “earned" media plan is
- Develop a media plan that aligns with your marketing goals
- Learn what US media love and hate, including real examples
- 5 tips for engaging with US reporters
- Learn to find the right approach for US press in a highly competitive market
- Hear expert opinions on how to make your content unique and interesting to the press
- Learn which communication strategies and tactics can help get your attention
- Overview of the top US publications media list of leading market players
- Get to know the PESO model for a successful PR campaign and apply it to your project
Natalia Bucelnikova
5 Raiting
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