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How to get free publicity for your charity or business

38 mins on-demand video

$ 11.99

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Brief Introduction

Make friends with the media and become a sought after spokesperson for your sector.

Description

Learn about why your organisation needs media coverage, how to find and “befriend” journalists, how to craft the perfect press release, how to milk your success and looking for publicity opportunities.

Local media can help promote your products, services or cause.
Local media can boost your profile within the community
Local media can raise your status to expert in the area
Local media can even help keep up staff and volunteer morale

This course is a complete guide to getting your company or organization featured in the press. It covers everything from understanding why you need publicity to building relationships with journalists’ reaching out cold and nailing the pitch to milking your coverage for all it’s worth.

The 5 modules and supporting case study will cover the benefits of publicity and take you through the process of finding the right journalist, writing the perfect press release and managing the subsequent activity.

Requirements

Requirements
You should have a solid understanding of your business or organisation and who you want to reach/influence through the media. No prior PR experience required. This course walks you through the process from start to finish. Students need to be able to open pdf files and run videos

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