Identifying, Attracting, and Growing Your Digital Audience
- 4.6
-
![]()
![]()
![]()
![]()
![]()
Course Summary
This course teaches you how to identify, attract, and grow your digital audience. You'll learn about audience segmentation, content marketing, and social media strategies.Key Learning Points
- Understand audience segmentation and targeting to create effective marketing campaigns
- Develop content marketing strategies to engage your audience
- Create and implement social media campaigns to reach your target audience
Related Topics for further study
- Audience Segmentation
- Content Marketing
- Social Media Strategies
- Digital Advertising
- Search Engine Optimization
Learning Outcomes
- Develop effective audience segmentation and targeting strategies
- Create engaging content for your audience
- Implement successful social media campaigns
Prerequisites or good to have knowledge before taking this course
- Basic understanding of digital marketing principles
- Access to a computer with internet connection
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video lectures
- Assignments and quizzes
Similar Courses
- Digital Marketing Foundations
- Social Media Marketing
- Content Strategy for Professionals
Related Education Paths
Notable People in This Field
- Neil Patel
- Ann Handley
Related Books
Description
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals.
Knowledge
- Develop an audience persona based on a target audience.
- Identify strategies to define, attract, and engage your audience online.
- Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
Outline
- Introduction to Digital Marketing
- Introduction to Digital Marketing
- The Digital Business Environment
- Supplemental Resources
- Building a Digital Presence
- Module 1 Knowledge Check
- Identifying & Defining Your Audience
- Defining Your Digital Audience
- Identifying Your Audience
- Market Segmentation & Audience Personas
- Supplemental Resources
- Value Propositions: Your Brand and What You Have to Offer
- Turning Marketing Goals into Strategy
- Module 2 Knowledge Check
- Attracting & Building Your Audience
- The Customer Journey
- Introduction to Acquisition
- Supplemental Resources
- Content Marketing and 'Going Viral'
- Display Advertising
- Email Marketing
- Social Media & Networking
- Supplemental Resources
- Module 3 Knowledge Check
- Maintaining & Engaging Your Audience
- Social Media Strategy Development
- Mobile Marketing
- QR Codes
- Supplemental Resources
- Module 4 Knowledge Check
Summary of User Reviews
Learn how to identify, attract, and grow your digital audience with this comprehensive course. Students have praised the course's practicality and real-world applications, making it a valuable resource for digital marketers and content creators alike.Key Aspect Users Liked About This Course
Many users found the practicality of this course to be a standout feature.Pros from User Reviews
- Real-world applications make the course very practical
- Great for digital marketers and content creators
- Instructors are knowledgeable and engaging
- Course content is well-structured and easy to follow
- Provides a solid foundation for building a digital audience
Cons from User Reviews
- Some users found the course to be too basic
- Could benefit from more advanced topics
- Not all of the course material is relevant for every student
- Course can feel a bit repetitive at times
- Some users experienced technical issues with the platform
Stephane Muller
4.6 Raiting
Richard Schechner's Introduction to Performance Studies
- 4.9
-
![]()
![]()
![]()
![]()
![]()
Performance Studies: An Introduction explores the wide world of performance--from theatre, dance, and music to ritual, play, political campaigns, social media, and the performances of everyday life....
Social Media Marketing - Content Marketing Masterclass 2021
- 4.3
-
![]()
![]()
![]()
![]()
![]()
Online Digital Marketing / Social Media Strategy For Beginners - Posts / Blogs / Podcasts / Video / Google Local SEO...
Online Sales Using Email Sales Funnels With ClickFunnels
- 4.1
-
![]()
![]()
![]()
![]()
![]()
ClickFunnels, MailChimp, Aweber & GetResponse autoresponder copywriting. Online email sales strategy using ClickFunnels You will be creating a culture of buyers for your company with these methods....
Identifying, Attracting, and Growing Your Digital Audience
- 4.6
-
![]()
![]()
![]()
![]()
![]()
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. Our learning goals for this course are to:...
