International Entertainment and Sports Marketing
- 4.7
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Course Summary
This course teaches the theories and practices of international entertainment and sports marketing. You will learn how to effectively promote and market sports and entertainment products to a global audience.Key Learning Points
- Understand the unique aspects of marketing in the entertainment and sports industries
- Learn how to create successful marketing strategies for international audiences
- Explore the impact of globalization on entertainment and sports marketing
- Discover the challenges and opportunities of marketing in emerging markets
Job Positions & Salaries of people who have taken this course might have
- USA: $63,000 - $123,000
- India: INR 6,00,000 - INR 18,00,000
- Spain: €30,000 - €60,000
- USA: $63,000 - $123,000
- India: INR 6,00,000 - INR 18,00,000
- Spain: €30,000 - €60,000
- USA: $40,000 - $73,000
- India: INR 3,50,000 - INR 8,00,000
- Spain: €20,000 - €40,000
- USA: $63,000 - $123,000
- India: INR 6,00,000 - INR 18,00,000
- Spain: €30,000 - €60,000
- USA: $40,000 - $73,000
- India: INR 3,50,000 - INR 8,00,000
- Spain: €20,000 - €40,000
- USA: $90,000 - $175,000
- India: INR 12,00,000 - INR 35,00,000
- Spain: €50,000 - €100,000
Related Topics for further study
Learning Outcomes
- Identify the unique aspects of international entertainment and sports marketing
- Develop effective marketing strategies for global audiences
- Understand the impact of globalization on entertainment and sports marketing
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of marketing principles
- Familiarity with entertainment and sports industries
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
Similar Courses
- Sports Marketing
- Marketing in a Global Context
- International Marketing
Related Education Paths
Notable People in This Field
- David Beckham
- Lady Gaga
Related Books
Description
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
Outline
- Sports Marketing
- Introduction to Specialization
- 1.1 Introduction to Course
- 1.2 What is Sports Marketing Part 1
- 1.3 What is Sports Marketing Part 2
- 1.4 Fan Marketing
- 1.5 Influence Marketing: Sports
- 1.6 Storytelling in Sports Marketing
- 1.7 Sports Sponsorship Part 1
- 1.8 Sports Sponsorship Part 2
- 1.9 Expert Interview with John Davis, Duke University
- 1.10 Expert Interview with Josh Mora, Full Sail University
- Syllabus
- Let's Connect on Social Media
- Slides
- Recommended Reading on Noon Nopi
- References
- Practice Quiz
- Week 1 Graded Quiz
- Entertainment Marketing
- 2.1 What is Entertainment Marketing?
- 2.2 Show Business Marketing
- 2.3 Creating Creative Content Part 1
- 2.4 Creating Creative Content Part 2
- 2.5 Virtual Reality and Over the Top Part 1
- 2.6 Virtual Reality and Over the Top Part 2
- 2.7 Entertainment Branding Part 1
- 2.8 Entertainment Branding Part 2
- 2.9 Viral Marketing
- 2.10 Expert Interview with Woo Jin Kim, YG Entertainment
- Slides
- Recommended Reading on Marketing Strategy.
- References
- Practice Quiz
- Week 2 Graded Quiz
- Cross Country & Cross Industry Innovation in Sports and Entertainment Marketing
- 3.1 Cross Country Sports
- 3.2 Cross Country Entertainment Part 1
- 3.3 Cross Country Entertainment Part 2
- 3.4 Cross Industry Sports
- 3.5 Cross Industry Entertainment Part 1
- 3.6 Cross Industry Entertainment Part 2
- 3.7 Interview with Jörg Dietzel, Audi Part 1
- 3.8 Interview with Jörg Dietzel, Audi Part 2
- 3.9 Interview with HyeongKeun Kang, adidas Part 1
- 3.10 Interview with HyeongKeun Kang, adidas Part 2
- Instructor's Thank You
- Slides
- References
- Final Quiz
Summary of User Reviews
This course on international entertainment and sports marketing has received positive reviews from many users. It provides valuable insights and knowledge that can be applied in real-life scenarios. Many users appreciate the practical approach of the course content and the engaging teaching style of the instructor.Key Aspect Users Liked About This Course
The practical approach of the course contentPros from User Reviews
- Valuable insights and knowledge
- Real-life application of the concepts
- Engaging teaching style
- Relevant case studies and examples
- Great networking opportunities
Cons from User Reviews
- Some sections feel rushed
- Could benefit from more in-depth analysis
- Not suitable for beginners
- Limited focus on digital marketing
- Some lectures are repetitive
Dae Ryun Chang
4.7 Raiting
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- 3.8
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- 0.0
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- 4.8
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- 4.7
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This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. e. Cross Country and Cross Industry Innovation in marketing....
