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International Marketing Entry and Execution

Approx. 9 hours to complete

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Course Summary

This course provides an overview of international marketing and covers the entry and execution strategies for businesses looking to expand globally.

Key Learning Points

Learn about the challenges and opportunities of international marketing
Understand the different entry strategies for expanding globally
Explore the various execution strategies for marketing internationally

Job Positions & Salaries of people who have taken this course might have

- USA: $85,000 - $120,000
- India: INR 12,00,000 - INR 18,00,000
- Spain: €45,000 - €70,000
- USA: $85,000 - $120,000
- India: INR 12,00,000 - INR 18,00,000
- Spain: €45,000 - €70,000
- USA: $45,000 - $65,000
- India: INR 6,00,000 - INR 9,00,000
- Spain: €25,000 - €40,000

Learning Outcomes

Develop a global marketing strategy for a business
Evaluate the different entry strategies for expanding globally
Implement effective marketing campaigns in international markets

Prerequisites or good to have knowledge before taking this course

Basic understanding of marketing principles
Familiarity with global markets

Course Difficulty Level

Intermediate

Course Format

Online self-paced course
Video lectures
Interactive quizzes

Similar Courses

Global Marketing Strategies
International Business Essentials

Related Education Paths

Notable People in This Field

Marketing Guru
Marketing Expert

Related Books

Description

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.

After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications.

Outline

B2C (Business to Consumer) Marketing
Introduction to Specialization
1.1 Introduction to Course
1.2 CSI in International Marketing
1.3 B2C Marketing
1.4 Interview B2C
1.5 Targeted Mini VSA
1.6 Marketing to Bottom of Pyramid
Syllabus
Recommended Reading on Noon Nopi
Let's Connect on Social Media
Slides
References
Lesson 1 Practice Quiz

Entry, Targeting and Positioning
2.1 Market Landing
2.2 Market Targeting
2.3 Market Positioning
2.4 Self Positioning
2.5 Interview Phil Zerrillo
Recommended Reading on Marketing Strategy
Slides
References
Lesson 2 Quiz

Marketing Mix and Cross Country & Cross Industry Growth
3.1 Product Marketing
3.2 Promotion Marketing
3.3 Place Marketing
3.4 Price Marketing
Slides
References
Lesson 3 Quiz

7S of International Marketing Innovation
4.1 7S Innovation Marketing
4.2 S1: Social Marketing
4.3 S2: Small Marketing
4.4 S3: Simple Marketing
4.5 S4: Skip Marketing
4.6 S5: Sports Marketing
4.7 S6: Screen Marketing
4.8 S7: Set Marketing
Instructor's Thank You
Slides
References
How to Record and Post Your Video
Lesson 4 Practice Quiz
Final Quiz

Summary of User Reviews

This international marketing course covers the entry and execution strategies for businesses looking to expand globally. Many users found the course engaging, informative, and well-structured. One key aspect that many users thought was good was the practical examples and case studies that helped them understand the concepts better.

Pros from User Reviews

Well-structured course
Engaging and informative
Practical examples and case studies
Great for businesses looking to expand globally
Instructors provide valuable insights

Cons from User Reviews

Some topics could be more in-depth
Limited focus on certain regions
Not suitable for individuals with no marketing background
Some lectures are too long
Could benefit from more interactive elements

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