Course Summary
This Search Engine Optimization course covers the fundamental principles of SEO and how to apply them to your website. You will learn how to optimize your site for search engines and increase your visibility in search results.Key Learning Points
- Understand the basics of SEO and how search engines work
- Learn how to conduct keyword research and optimize your website content
- Explore link building strategies and how to measure your SEO success
Related Topics for further study
Learning Outcomes
- Ability to conduct effective keyword research
- Knowledge of on-page optimization techniques
- Ability to create and implement an SEO strategy
Prerequisites or good to have knowledge before taking this course
- Basic understanding of website design and development
- Familiarity with Google Analytics
Course Difficulty Level
IntermediateCourse Format
- Self-paced
- Online
- Video lectures
Similar Courses
- Digital Marketing
- Google Analytics
- Social Media Marketing
Related Education Paths
Notable People in This Field
- Neil Patel
- Danny Sullivan
Related Books
Description
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.
Outline
- Introduction to Google SEO
- Course Introduction and Specialization
- Introduction
- Introduction to Google SEO
- SEO as a Career
- How Search Engines Work
- Evolution of SEO
- A Note from UC Davis
- Why a Career in SEO?
- Timeline of Google Search
- Evolution of SEO
- Introduction to Google SEO
- Current SEO Best Practices
- Current SEO Best Practices
- Introduction to Search Engine Algorithms
- Algorithm Updates: History, Part 1
- Algorithm Updates: Important Algorithms, Part 2
- SEO Best Practices and Ranking Factors
- Panda: The Game Changer for Content
- Cleaning Up Links with Penguin
- Introduction to Search Engine Algorithms
- Algorithm Updates
- SEO Best Practices and Ranking Factors
- Panda: The Game Changer for Content
- Cleaning Up Links with Penguin
- Current SEO Best Practices
- SEO of Today, Tomorrow and Beyond
- SEO of Today, Tomorrow, and Beyond
- Core Web Vitals
- EAT & YMYL
- Featured Snippets and Rich Snippets
- BERT
- Evolution of Keyword Optimization
- Strengthening Your Keyword Strategy
- How Does Branding Influence Website Rank?
- Core Web Vitals
- EAT & YMYL
- Featured Snippets and Rich Snippets
- BERT
- Strengthening Your Keyword Strategy
- How Does Branding Influence Website Rank?
- SEO of Today, Tomorrow and Beyond
- Your Audience and Building Personas
- Your Audience and Building Personas
- Persona Development
- Marketing to Your Persona
- Getting to Know Your Audience
- Creating Your Ideal Buyers Persona
- Course Summary and Wrap-Up
- Persona Development
- Your Audience and Building Personas
Summary of User Reviews
Users rave about this Search Engine Optimization course on Coursera. It's engaging, informative, and provides a wealth of valuable information. One key aspect that many users appreciate is the way the course is structured, with each lesson building on the last to create a comprehensive understanding of SEO.Pros from User Reviews
- Engaging and informative course material
- Well-structured lessons build a comprehensive understanding
- Expert instructors provide valuable insights and advice
- Great for beginners and experienced marketers alike
Cons from User Reviews
- Some users find the course material to be too basic
- Limited interaction with instructors
- Occasionally slow response time from customer support
Rebekah May
4.6 Raiting
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