Brief Introduction
Learn how products move across borders and how branding problematically draws on narratives of culture and place.Course Summary
This course explores how culture affects branding and marketing. Learn how to navigate intercultural communication and create successful branding strategies for diverse audiences.Key Learning Points
- Understand how culture impacts branding and marketing
- Develop intercultural communication skills
- Create effective branding strategies for diverse audiences
Related Topics for further study
Learning Outcomes
- Develop skills to understand the cultural nuances of branding
- Create branding strategies that resonate with diverse audiences
- Gain an understanding of the impact of culture on marketing
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of branding and marketing
- Access to a computer with an internet connection
Course Difficulty Level
IntermediateCourse Format
- Online self-paced course
- Video lectures
- Interactive quizzes and exercises
Similar Courses
- Intercultural Communication in the Global Workplace
- Global Marketing Strategy
- International Business Essentials
Related Education Paths
Notable People in This Field
- Erin Meyer
- P. Christopher Earley
Related Books
Requirements
- The course is for anyone with an interest in the concepts of culture and interculturality, you don’t need any previous experience. This course is also ideal if you are working in business, you are preparing to move to a different country for work or study or you work with groups of people from different cultures to yours. By completing all aspects of the course you will have achieved 14 hours of CPD time.
Outline
- Cultural branding Welcome Branding and identity Nation branding The movement of products Summary Globalised products About Week 2 Localising products Soft power Cultural imperialism Summary
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