Leadership Communication for Maximum Impact: Storytelling
- 4.5
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Description
Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.
Outline
- Leadership Lessons From Great Brands
- Introduction to Course 2 with Dean Blount
- Introduction to Module 1
- What Makes Brands Great
- The Branding-You Audit
- Branding-You Insight
- Goals
- Pre-Course Survey
- Meet Your Professors
- Course Grading & Logistics
- The Art of Leadership Storytelling Made Simple
- Introduction to Module 2
- The Power of Storytelling
- It All Starts with the Audience
- The Structure of a Great Story – Visual Mind Mapping
- Visual Narrative Mapping Applied
- Storytelling in Crisis: The Ultimate Marketing Event
- Introduction to Module 3
- Crisis Response: Maximum Exposure, Minimum Delay
- Critical Audiences: Know who they are and how to reach them ... in a hurry
- The Rules of Crisis Media Engagement: "The network is calling. Now what?"
- Planning for the Unplanned: Know what to do ... and be ready to do it
- Leadership Storytelling and Innovation
- Introduction to Module 4
- Leadership Storytelling and Innovation 1
- Innovation and Storytelling Round Table: What is innovation and the leader’s role
- Innovation and Storytelling Round Table 2: Practical Examples
- Leadership Storytelling and Innovation 2
- Conclusion of Course 2 with Dean Blount
- Post-Course Survey
- Optional Readings
Tom Collinger
4.5 Raiting
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Leadership Communication for Maximum Impact: Storytelling
- 4.5
-
![]()
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![]()
![]()
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Storytelling is an essential part of leadership. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. Leadership Lessons From Great Brands...
