Brief Introduction
Discover how to read and understand data in the media, and how to spot fake news based on misleading statistics.Course Summary
Learn how media data is collected, analysed, and used in the media industry with this free online course. Explore the key concepts and tools used by professionals in this field.Key Learning Points
- Understand the basics of media data and its applications in the industry
- Explore the various tools and techniques used for collecting and analysing media data
- Learn how media data is used to make informed decisions in the media industry
Related Topics for further study
Learning Outcomes
- Understand the key concepts of media data analysis
- Gain expertise in using media data tools and techniques
- Apply media data analysis to make informed decisions in the industry
Prerequisites or good to have knowledge before taking this course
- Basic computer skills
- Interest in media industry
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
Similar Courses
- Digital Marketing Analytics
- Social Media Analytics
Related Education Paths
Notable People in This Field
- Neil Patel
- Avinash Kaushik
Related Books
Requirements
- This course is suitable for anyone looking to improve their data literacy. The course will also be useful to those studying or considering studying data-focused social science subjects.
Knowledge
- Recognising the ‘size’ of numbers that are reported in the media.How change and risk are reported.How social statistics are created, paying particular attention to survey data.What we can learn from census categories.The different ways that surveys can be conducted and the impact that different formats can have on the results.How to draw a representative sample from a population.Sources of measurement error in surveys.Measuring sensitive or difficult subjects.Checking whether data is trustworthy by reviewing the methodology.How to calculate the Margin of Sampling Error (MoSE).The difference between correlation and causation.Where to find existing sources of data.How to develop a quantitative research project.
Summary of User Reviews
This media and data course received positive reviews from many users. Learners appreciated the practical and relevant content that covered various aspects of media and data. The course was also praised for its interactive approach and engaging learning experience.Key Aspect Users Liked About This Course
The course was appreciated for its practical and relevant content.Pros from User Reviews
- Interactive learning approach
- Engaging content
- Practical and relevant information
- Easy to follow
- Great for beginners
Cons from User Reviews
- Some sections were repetitive
- Lack of advanced material
- Not suitable for experienced professionals
- Limited peer interaction
- No certificate upon completion
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